DoiT & Ingram Micro partner to deliver FinOps to AWS resellers

DoiT has entered a strategic alliance with Ingram Micro to make its Cloud Intelligence platform available to Ingram Micro's AWS channel partners worldwide. The collaboration aims to enhance the ability of over 5,000 AWS resellers and their customers to analyse and optimise cloud costs through FinOps and CloudOps tools.

FinOps access

The agreement will see DoiT Cloud Intelligence integrated into Ingram Micro's digital platform Xvantage. Ingram Micro's AWS customers will be offered access to DoiT's FinOps 3.0 solutions, providing them with real-time visibility and actionable data to address contemporary cloud management requirements. Features of the DoiT platform include workflow automation, data ingestion, and AI-driven insights for cost control and operational efficiency.

Growing FinOps market

Industry research from The Futurum Group projects that the cloud FinOps market could reach more than USD $7 billion by 2028, nearly doubling its current size. Tiffani Bova, Chief Strategy and Research Officer at Futurum, said alliances between platform providers are extending FinOps benefits beyond early adopters to a broader set of organisations.

"Alliances and integrations between platform companies are growing and expanding the reach and influence of FinOps beyond early adopters and bringing advanced cost optimization and operational intelligence to a much wider set of channel partners and organizations navigating today's complex cloud environments," said Bova.

Business outcomes

The DoiT Cloud Intelligence platform is already used by more than 4,000 customers worldwide to manage and optimise cloud expenditure. The solution applies FinOps 3.0 principles, aiming to connect spending with business outcomes and improve unit economics across AWS environments. Its integration with Xvantage is intended to expand these capabilities to Ingram Micro customers, offering them more direct control over cost governance and cloud resource optimisation.

Duncan Robinson, Vice President of Global Partnerships at Ingram Micro, outlined the advantages for their partners. "For years, the IT industry has focused on costs and availability over creating true business value using technology. This strategic collaboration with DoiT and future integration of DoiT Cloud Intelligence into our Xvantage platform will help our customers transform their cloud investments into ROI machines, while still getting the core visibility and reporting they need to operate," said Robinson.

Channel reach

Ingram Micro's network includes more than 5,000 AWS partners and serves over 12,000 customers. The company acts as an intermediary between technology vendors and resellers, supporting a significant proportion of technology delivery globally. By integrating DoiT Cloud Intelligence, Ingram Micro aims to provide channel partners with better control and visibility over cloud operations, helping them address inefficiencies and align spending with organisational goals.

Vadim Solovey, CEO of DoiT, highlighted the joint opportunity to scale FinOps technology. "Our new alliance with Ingram Micro represents a tremendous opportunity for DoiT Cloud Intelligence to scale its footprint in step with a Fortune 500 company to reach a massive audience of new AWS customers ready to take the next step on their FinOps journeys. By combining our advanced FinOps solutions with Xvantage's powerful AI platform, these customers will be able to take full control of their cloud investments and evolve them into genuine profit centers," said Solovey.