Contactless NFC sticker payments roll out across UK venues
ASK Global Solutions and Sticky Connections have entered a partnership to introduce contactless tap-to-pay functionality in UK gaming and hospitality venues, focusing on hardware-free payment solutions.
The collaboration brings NFC (Near Field Communication) sticker technology to environments such as amusement arcades, pool tables in pubs, and holiday parks, streamlining transactions without the need for traditional hardware or significant infrastructure changes.
NFC stickers, which utilise the same contactless technology as cards and mobile devices, are positioned as a cost-effective and swift alternative for venues seeking to modernise their payment processes. ASK Global Solutions' expertise in systems management underpins the deployment of Sticky Connections' technology in high-traffic locations such as family entertainment centres, casinos, bingo halls, and hospitality sites.
Technology rollout
The service enables businesses to introduce branded, tap-to-pay journeys that work via Apple Pay and Google Pay, reportedly completing payments in ten seconds or less. According to ASK Global Solutions and Sticky Connections, the offering also lowers the operational costs normally associated with card transactions.
The platform's real-time capabilities allow businesses to manage contactless payment experiences, adjust workflows, monitor engagement, and incentivise customer interaction across multiple venues. Venue operators are able to deploy and manage these services without the need for specialised technical teams, supporting a scalable approach for both small and large chains.
Alongside its ready-to-use options, the partnership supports custom builds and integrations. Venues with specific requirements can engage ASK Global Solutions and Sticky Connections to integrate the platform with their existing IT and compliance infrastructure, leveraging APIs and on-site support for end-to-end solutions. Both the user interface and the NFC stickers can be white-labelled to meet branding requirements and tailored to operator preferences.
Industry perspectives
Fivos Polymniou, Director at ASK Global Solutions, said:
At ASK Global Solutions, we work with a range of gaming and leisure operators. By partnering with Sticky Connections we offer businesses faster payments, better data, and real-world simplicity without sacrificing compliance or control. We're already seeing strong traction in the holiday and hospitality sectors, with solutions being tested in partnership with operators needing reliable performance and deeper user engagement. Multiple acquirer integrations enable portability and reconciliation for our enterprise-level clients. The technology is designed to plug into existing systems, offering incredible flexibility. Whether it's a pool table, a self-service kiosk, or a gaming terminal, venues can deploy Sticky Connections + ASK solutions without infrastructure overhauls.
Sticky Connections' CEO, James Garner, emphasised the business rationale behind the partnership and its impact on the market:
We started the business to turn anything into a point of sale or revenue opportunity - to make anything as quick as contactless. The same principles apply to pool tables in a holiday park and drinks at a casino: frictionless, secure, and adaptable journeys that 'just work'. By working with ASK Global, we have found a raft of benefits for leisure and gaming customers, making this our most valuable vertical partnership. ASK Global has been a fantastic partner and we're building the future together.
Fivos stated that the market is shifting as more venues seek updated, user-friendly payment solutions:
Too many venues still rely on outdated systems and clunky apps. The partnership makes it possible to modernise overnight. This partnership means we can provide the technology to make gaming and leisure smarter, faster, and more engaging by creating templated solutions that can be adapted across sectors and integrate with existing business systems.
ASK Global Solutions and Sticky Connections anticipate further adoption across UK venues, underpinned by enterprise-focused integrations and versatility in meeting both standard and bespoke operational needs.
