Ecommpay guide helps merchants navigate global e-commerce

Ecommpay has released a new guide aimed at assisting merchants with the challenges of international e-commerce expansion.

The guide, titled "Unlocking Global Growth: How merchants can seize the future of e-commerce payments", offers practical strategies and advice for businesses seeking to grow beyond their domestic markets. The document responds to a growing interest in cross-border trade, with the global e-commerce sector projected to exceed USD $8 trillion by 2028, according to recent Statista data.

Insights are drawn from several prominent global brands, including Booking.com, Wayfair, Mastercard, and Bolt. The guide reviews current market data and explores effective approaches to navigating local payment preferences, adjusting to cultural differences, and strengthening fraud prevention measures. The publication also addresses how payment orchestration can help streamline international transactions and improve customer experience.

A recent poll conducted by Ecommpay indicates that ambitions for international expansion are high among merchants. Of those surveyed, 36% identified global growth as a key priority, while 45% stated that they are actively exploring the potential for international operations.

Willem Wellinghoff, Chief Compliance Officer and UK Chair at Ecommpay, addressed the need for a considered strategy when moving into global markets.

"The global e-commerce landscape presents a wealth of opportunities for merchants, however, capitalising on this potential requires a strategic approach," said Willem Wellinghoff, Chief Compliance Officer and UK Chair, Ecommpay.

"Our new guide, informed by insights from industry leaders, offers practical advice on everything from localising payment methods to navigating regulatory hurdles, empowering businesses to expand with confidence. It's not just about how to expand into international markets, it's about how to do it in the right way."

The publication covers key topics influencing e-commerce globally. It outlines growth drivers within the sector, and gives guidance on common expansion challenges. Coverage extends to adapting to regional payment preferences, maintaining compliance with local regulations, and deploying robust fraud prevention against increasingly complex threats.

One area of focus is payment orchestration, which is identified as an important tool for managing multiple payment options and facilitating efficient transaction flows at an international level. The guide offers recommendations for establishing global payout capabilities and optimising logistics networks to support new market entries.

Guidance is also provided on managing international tax requirements. This part of the guide considers both compliance and efficiency, helping merchants to minimise risk and manage costs during expansion. The publication features practical checklists and summarised takeaways designed to support successful decision-making and operational planning.

The global e-commerce market continues to evolve, requiring businesses to remain informed about the regulatory landscape, payment technology, and consumer behaviour specific to each market. Ecommpay positions the guide as a resource for addressing these requirements and supporting sustainable international growth.

Ecommpay is emerging as a truly inclusive global payments platform aimed at empowering businesses and driving international growth. The company offers both global and local acquiring solutions, supports more than 100 payment methods, and provides comprehensive payment processing and orchestration—all through a single, unified API.

Benefiting merchants worldwide, Ecommpay has incorporated key payment industry functionalities—such as orchestration, open banking, recurring billing, and direct debits—directly into its core platform. This integrated approach negates the need for third-party systems, streamlines operational workflows, reduces costs, and minimizes friction for its clients.

By embedding essential capabilities within its infrastructure, Ecommpay positions itself to simplify payments ecosystems and bolster merchant scalability in an increasingly borderless digital economy.