Ecommpay partners with Mastercard to launch Click to Pay in UK

Ecommpay has partnered with Mastercard to offer the Click to Pay service for UK and European merchants. The service is designed to provide customers with instant access to their preferred cards on any device, significantly reducing checkout times and increasing approval rates.

Click to Pay is fully integrated within Ecommpay's online payment platform. The company is currently collaborating with Mastercard to onboard a selection of existing customers to facilitate a more secure and seamless payment process.

According to the announcement, Ecommpay's merchants are already experiencing benefits from reduced fraud and higher approval rates for their Card on File payments through the use of network tokens for both online and in-app payments. Now, similar benefits are extended to customers utilising the guest checkout option with Click to Pay, which tokenises card details at the checkout, bypassing the need to enter card information or be redirected to complete purchases.

Click to Pay, leveraging EMVCo standards, aims to simplify the guest checkout process by eliminating the necessity for passwords and manual card entry. It uses user recognition, network tokenisation, and global interoperable standards to offer consumers a seamless and secure checkout experience. The service is supported by major card networks and facilitates quick and easy payments across various devices and browsers.

Mastercard estimates that implementing Click to Pay can increase merchants' approval rates by up to 3% and reduce checkout times by up to 50%. It is integrated directly into the checkout flow, eliminating interruptions and enhancing the customer journey. Additionally, using secure encryption helps reduce fraud, removes barriers to purchases, and potentially increases conversions while limiting customer complaints and chargebacks.

Liudmila Zhelenkova, Head of Acquiring at Ecommpay, highlighted the benefits of Click to Pay, stating, "Not only does Click to Pay allow customers to pay with just a few clicks, it addresses the inconvenience of manual card entry, offering a more efficient and secure payment experience. This streamlined process increases transaction success rates and conversion rates while maintaining the same processing costs as regular card transactions, so we expect it to become increasingly popular among merchants."

Zhelenkova added, "Our priority is always to make online payments as smooth as possible to help our customers grow their businesses, which is why we're proud to offer a dynamic and user-friendly design. This simple integration that works across networks and consumer devices offers a streamlined experience embedded directly into our merchants' website checkout flows."

Suren Nawalkar, Senior Vice President for Business Development, UK and Ireland at Mastercard, noted the practicalities of current online shopping habits and how Click to Pay addresses them. "Most people still use guest checkouts when they shop online. Click to Pay is a quick and convenient solution which saves the need to remember lots of different passwords. We're working with our partners like Ecommpay to make sure their customers have access to the very best payments innovation and technology," Nawalkar said.

To set up Click to Pay, merchants are advised to speak to their account manager for immediate integration into their checkout flow. This straightforward setup process aims to facilitate widespread adoption, providing merchants with an efficient and secure payment solution to enhance customer experience.