Logicalis UK&I appoints Anamaria Gibbons as marketing head

Logicalis UK&I has announced the appointment of Anamaria Gibbons as its new Marketing and Communications Director.

Anamaria Gibbons, who brings a decade of communications experience from other global IT providers, has been tasked with spearheading a strategy designed to reinvigorate the Logicalis brand in the UK and Ireland markets. Her responsibilities will encompass developing go-to-market initiatives within the Networking & Infrastructure, Cloud, Data, and Security sectors, all aimed at fostering growth in this crucial region for the company.

Neil Eke, CEO of Logicalis UK&I, commented on Gibbons' appointment, saying, "Attracting the calibre of people like Anamaria from one of the most successful resellers in the marketplace is just another sign of how focused we are to drive real change in UK and Irish businesses. We are determined to showcase the strengths of our services and elevate our brand to existing, and future customers. With Anamaria on board, I am confident we will be able to amplify our services and the success stories of how we are supporting our customers."

The company is also making strides in IT sustainability, demonstrated by the launch of its Sustainable IT solutions blueprint. This initiative aims to guide organisations towards a more environmentally friendly and carbon-efficient IT infrastructure. The blueprint employs a data-driven approach to help businesses evaluate, mitigate, and navigate carbon emissions and enhance circularity.

Anamaria Gibbons expressed her enthusiasm for the new role, stating, "I'm looking forward to showcasing the many interesting projects and examples of how Logicalis has supported its customers over decades of being a global IT solutions and managed services provider. When getting to know the people within Logicalis, what struck me was their determination to create strong partnerships with their customers and help them navigate their IT challenges, providing the best solutions for their business - not just selling services. I will focus on unearthing more stories about how Logicalis delivers true value to its customers and make sure we get our messages to cut through to the customers in a very competitive marketplace."

Logicalis has recently become the first global partner to offer Cisco's Extended Detection and Response (XDR) as a Managed Service (MXDR). This move is part of Logicalis' most substantial security investment to date, which included a 30% increase in talent at its EMEA Security Operations Centre (SOC) to meet the rising demand for managed security services.

Beyond the global threat-hunting capabilities provided by Cisco MXDR, Logicalis has also attained verified Global MXDR Partner status from Microsoft, joining a select group of partners globally. This recognition is embedded within the company's newly launched Intelligent Security portfolio, enhancing proactive threat-hunting capabilities across the globe.

Logicalis' MXDR services operate from its international network of SOCs, delivering 24/7 security management powered by the latest global threat intelligence that ensures rapid detection, analysis, and response across its clients' digital environments.