Adtech (Advertising Technologies) stories - Page 7

Amid the increasing utilisation of precise personalisation in marketing strategies, experts debate its potential impact on creativity in advertising.

AppLovin's 2024 Ad Trends report reveals the transformative role of Generative AI, employed by its in-house creative agency SparkLabs, in innovating mobile and gaming ad creativity.

Aleph boosts businesses across 20 European and MENA countries, extending Amazon Ads services to propel local enterprises into international markets.

Equativ, a global ad platform, teams up with AI firm Seekr to bring transparency to content evaluation and generation, marking a new era in the ad tech industry.

Nexxen appoints former Siprocal executive Gretchen Johnson as Chief People Officer, emphasising talent development and company culture.

Amidst a creativity crunch in APAC, brands are capitalising on data-driven insights to produce personalised video ads, aiming to stay ahead in a rapidly evolving digital landscape.

InfoSum partners with DIRECTV to offer advanced advertising solutions, leveraging its data clean room tech to compare first-party data with DIRECTV's vast viewer database.

Empowering credit control teams with automation technology and a proactive involvement in strategy could fuel profitable growth for businesses in 2024, despite a gloomy economic outlook.

Alibaba International pilots 'Aidge', an AI-powered toolkit targeting SMEs' global expansion, tackling challenges of language, marketing costs, and access to talent.

Leaseweb, a cloud services provider, rolls out its Multi-CDN technology in Asia Pacific, enhancing content delivery performance and slashing latency for sectors including Media, SaaS, Gaming and more.

Integral Ad Science boosts its APAC presence with strategic expansion into Hong Kong, Taiwan, Thailand and Vietnam, backed by notable leadership appointments.

Industry veteran Ian Warner joins Audience Group as Group Account Director, aiming to enhance client advertising services with the firm's pioneering data-driven approaches.

Bonzai's CEO Rahul Pandey shares insights on the company's decade-long journey and plans for global expansion in digital advertising.

Inflation leads to Australian firms postponing tech investments as 90% grapple with deteriorating cash flows, says Endava study.

GetGloby has partnered with Aleph Group to provide AI-driven ad localisation, aiming to communicate effectively with global audiences.

As we step into 2024, the world of advertising is gearing up for some exciting opportunities for publishers, advertisers and consumers alike.

Australian tech startup Leonardo.Ai raises AUD $47m to transform the art industry, after attracting seven million global users.

Gen predicts AI will customise and escalate cyber threats by 2024, making cybersecurity a daily life necessity.

Google debuts Gemini, a pioneering multimodal AI model, offering advanced code generation and comprehension across diverse tasks.

Yahoo Advertising introduces Yahoo Blueprint, an AI suite designed to enhance ad campaign results on their DSP platform.