Advertising Technologies (Adtech) stories

Unilever taps Google Cloud’s AI and data platforms in a five-year deal to build an enterprise-wide digital backbone for its global brands.

Cake.Shop hires Rhiannon Brown as Commercial Director in Sydney, targeting transparent programmatic growth with independents and brands.

Fake Olympics shop ads on Meta push fans to cloned sites mimicking Milano Cortina 2026 store to steal card and personal details.

Shirofune has integrated Reddit Ads into its automation platform, letting marketers manage and optimize Reddit alongside other digital channels.

Realestate.com.au debuts a ChatGPT app, letting Australian buyers search and refine property listings through conversational queries.

Google maps out an AI-first overhaul of ads, Search and shopping, betting on creator-led influence and emerging agentic commerce tools.

Shirofune has integrated Reddit Ads into its automation platform, letting US marketers manage Reddit alongside major digital channels.

UK firms ramp up travel and AI investment in 2025, even as advertising spend plunges 28%, signalling a sharper focus on productivity.

UK health and wellbeing spend is smoothing into year-round habits, with fewer shoppers spending more and January gym spikes fading.

ASA unveils tougher 2026 rules on health ads, targeting vulnerable audiences, stricter claims, and tighter control of online testimonials.

Ramadan 2025 lifted Southeast Asia retail sales 13% as shoppers began browsing weeks earlier and stretched decisions over longer journeys.

LoopMe plugs 23m Australian audience profiles into Evorra’s marketplace, enabling AI-powered segment building and activation across channels.

Immediate launches IX, a dedicated experiential agency using its live shows and media brands to create bespoke in-person campaigns for advertisers.

Amazon, Microsoft, Meta and Alphabet eye USD $650 billion AI splurge for 2026, stirring investor unease over margins and cloud growth.

Teads partners with Google TV to offer HomeScreen ads on over 500 million devices, boosting global connected TV reach and impact.

Most Australians doubt the under-16 social media ban has made the internet safer, with many expecting teens to bypass the new rules.

Reach is rolling out Taboola’s DeeperDive AI answer engine across titles including the Express and Daily Star to power on-site search.

JB Hi-Fi teams with Retail MediaWorks to launch Australia’s first consumer electronics-focused retail media network across its 207-store empire.

Spreetail will extend its Shareback profit-sharing programme, aiming to help squeezed eCommerce brands protect margins amid rising costs.

UK football ads are missing the target as male fans reject boozy, laddish clichés and demand healthier, more nuanced portrayals.