CFOtech UK - Technology news for CFOs & financial decision-makers

Creative Technologies stories - Page 14

Thanks to computers, humanity opened the door to an infinite world of creation and innovation. Creative Technologies encompasses a wide range of technologies related to computing and design, such as digital product design, digital content creation, advertising, as well as virtual reality.

With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
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Go1 acquires Blinkist, launching a new model of learning
Tue, 9th May 2023
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edutech
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paas
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it training
The acquisition forms the foundation of an innovative new corporate learning model that seeks to engage learners throughout their day-to-day lives.
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Phishing preys on known brands such as Microsoft and Adobe - report
Fri, 5th May 2023
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phishing
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martech
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advanced persistent threat protection
Overall, two out of three threats people encounter online today use social engineering techniques, taking advantage of human weaknesses, the report finds.
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Linius provides its digital archive platform to IMG
Thu, 27th Apr 2023
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digital entertainment
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video solutions
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sports
Linius Technologies has announced a new agreement with IMG to provide its sports solution, Whizzard, to its digital archive platform, IMG Replay.
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Vulnerabilities in Microsoft, Adobe, Fortinet and Samsung
Fri, 14th Apr 2023
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firewalls
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martech
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breach prevention
Recorded Future identifies five high-risk vulnerabilities, including four zero-days, affecting Microsoft, Adobe, Fortinet, and Samsung.
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Adobe partners with luxury brands retailer Prada Group
Fri, 24th Mar 2023
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cx
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martech
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ecommerce
Adobe says this partnership will enable real-time personalisation and increase revenue to elevate the luxury group's customer experiences.
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Adobe Experience Manager has new capabilities for 2023
Fri, 24th Mar 2023
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martech
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genai
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ai
Adobe has unveiled new features for Adobe Experience Manager (AEM), including next-gen features that make content development and publishing easier and faster.
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General Motors to utilise Adobe's Experience Cloud
Fri, 24th Mar 2023
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data analytics
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martech
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cartech
General Motors (GM) will use Adobe’s Experience Cloud to deliver one-to-one personalised interactions at scale for millions of its customers.
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Adobe brings generative AI capabilities to its Experience Cloud
Fri, 24th Mar 2023
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martech
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genai
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llms
Adobe says Sensei GenAI will act as a co-pilot to help marketers and other customer experience teams increase their productivity.
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Exclusive: Filament drives MDF efficiencies for vendors and channel partners
Fri, 24th Mar 2023
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martech
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digital advertising
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b2b marketing
Filament's B2B-focused agency offering includes content marketing, search engine optimisation, digital advertising and website services.
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Adobe unveils Real-Time Customer Data Platform innovations
Fri, 24th Mar 2023
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data analytics
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cx
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martech
Adobe's latest innovations are designed to enable superior prospecting and conversion, enhanced B2B account-based marketing and richer personalisation.
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Adobe and NVIDIA extend partnership to develop generative AI
Fri, 24th Mar 2023
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martech
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partner programmes
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genai
Adobe and NVIDIA, longstanding R&D partners, announced a new partnership to unlock the power of generative AI to further advance creative workflows.
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Adobe Express presents enterprises with new opportunities for creativity
Fri, 24th Mar 2023
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cx
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martech
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ai models
Adobe announces Adobe Express for Enterprise, a universal creative tool for businesses to create, share and review on-brand content.
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Adobe announces new Product Analytics in Experience Cloud
Fri, 24th Mar 2023
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data analytics
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martech
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bi
The new application reimagines the product analytics category by unifying customer journey insights across marketing and product.
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Adobe unveils Firefly, a family of creative generative AI
Thu, 23rd Mar 2023
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martech
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it automation
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genai
Adobe launches the beta version of Firefly, which will be integrated directly into Creative Cloud, Document Cloud, Experience Cloud and Adobe Express workflows.
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Adobe unveils world’s first content supply chain solution
Thu, 23rd Mar 2023
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cx
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martech
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rpa
Connecting Adobe Experience Cloud with Adobe Creative Cloud, the end-to-end solution, empowers brands to plan, produce, and deliver more content in less time.
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Accenture, Adobe unlock content supply chain value
Thu, 23rd Mar 2023
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martech
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digital marketing
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adobe
Accenture and Adobe have collaborated to develop new services that help marketers create and deliver content using Adobe's Content Supply Chain solution.
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Higher social media spend by Australian SMEs in 2023: GetApp
Tue, 21st Mar 2023
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digital marketing
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social media
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social media listening
GetApp has found 53% of SMEs in Australia plan to grow their social media budget in 2023, including paid advertising, content creation, and software purchase.
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APAC organisations aren't preparing for a cookieless future - report
Wed, 15th Mar 2023
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data analytics
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martech
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cdp
Adobe finds that brands in APAC are not evolving their data strategies, with 79% still relying on third-party cookies.
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IWD 2023: Paving the way for the next generation of female leaders
Thu, 9th Mar 2023
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martech
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adobe
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leadership
The power of representation in STEM can’t be overlooked. Small acts of inclusivity have a lasting impact. Let’s foster a more diverse future. #WomenInSTEM.
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Salesforce launches Einstein GPT, a world first in AI CRM tech
Wed, 8th Mar 2023
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crm
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data analytics
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martech
Salesforce has officially launched Einstein GPT, the world's first generative AI CRM technology, which delivers AI-created content across key interactions.