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Creative Technologies stories - Page 17

Thanks to computers, humanity opened the door to an infinite world of creation and innovation. Creative Technologies encompasses a wide range of technologies related to computing and design, such as digital product design, digital content creation, advertising, as well as virtual reality.

With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
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UK shoppers willing to pay more for connected experiences

Mon, 5th May 2025
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digital transformation
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cx
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martech
Four in five Brits have used connected tech like QR codes and AR when shopping recently, with many willing to pay more for these experiences, says Merkle.
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Customer support leads global adoption of enterprise generative AI

Wed, 30th Apr 2025
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digital transformation
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software development
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customer service
IoT Analytics finds customer support leads enterprise generative AI use, with 49% of deployments aiding issue resolution among 530 projects analysed.
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Gen X influencers spark brand interest as social media booms

Tue, 29th Apr 2025
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partner programmes
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youtube
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facebook
Gen X influencers aged 45+ are gaining traction as brands invest in mid-life creators to engage diverse audiences across TikTok, Instagram, and Facebook.
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Adobe Express adds AI video tools for easy content creation

Fri, 25th Apr 2025
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martech
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ai
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agentic ai
Adobe unveils AI-powered video tools in Adobe Express, enhancing content creation with features like Clip Maker and Generate Video for professionals and businesses.
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Adobe unveils new Firefly app with expanded AI content tools

Fri, 25th Apr 2025
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martech
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ai
Adobe unveils updated Firefly app, integrating AI tools and models from Google Cloud and OpenAI to enhance creative content generation across media.
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AI marketing stacks reshape creativity across global markets

Sat, 19th Apr 2025
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digital transformation
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martech
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partner programmes
Global marketing teams are reshaping strategies with AI tools; the US leads with 31.1M ChatGPT searches, while Australia and India embrace creative, design-led stacks.
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L'Oréal adopts AI from Google Cloud to enhance marketing

Thu, 10th Apr 2025
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digital transformation
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genai
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ai
L'Oréal is harnessing Google Cloud's AI to revolutionise its marketing, enabling rapid content creation and inspiring localised brand storytelling.
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Adobe unveils AI integration plans for creative workflow boost

Thu, 10th Apr 2025
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martech
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genai
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ai
Adobe unveils its ambitious plan for integrating AI agents across its product suite, aiming to revolutionise creativity and streamline workflows for users.
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PlexusAV appoints Tommy Tran as Global Marketing Manager

Fri, 4th Apr 2025
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martech
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branding
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seo
PlexusAV has appointed Tommy Tran as Global Marketing Manager, aiming to leverage his extensive experience across various industries to enhance its AV-over-IP marketing.
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Contentful enters DXP market with new AI features, partners

Fri, 4th Apr 2025
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digital transformation
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cx
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martech
Contentful has launched new features and partnerships to enhance its content management system, marking its entry into the fast-evolving Digital Experience Platform space.
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Adobe unveils AI tools to enhance Premiere Pro editing

Thu, 3rd Apr 2025
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martech
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adobe
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digital media
Adobe has unveiled Generative Extend in Premiere Pro, enhancing video editing with AI-powered features like Media Intelligence and Caption Translation.
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HighPoint launches RS654x Series NVMe RAID enclosures

Thu, 3rd Apr 2025
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storage
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edge computing
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content creation
HighPoint Technologies has unveiled the RS654x Series NVMe RAID enclosures, offering robust external storage solutions aimed at media professionals and high-performance computing.
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KOMI Group promotes key executives amidst strong growth

Tue, 1st Apr 2025
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social media
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digital media
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branding
KOMI Group from Manchester has promoted three executives as it celebrates a 45% surge in annual turnover, supporting its ambitious growth strategy.
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Adobe Summit 2025: Creativity for all as Shantanu Narayen hails 'Golden Age' of design

Mon, 24th Mar 2025
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digital transformation
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cx
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martech
At Adobe Summit 2025, CEO Shantanu Narayen declared a 'golden age of design', where AI expands creativity's reach, empowering marketers and hobbyists alike.
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Kentico unveils AIRA, its AI-driven marketing solution

Thu, 20th Mar 2025
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cdp
Kentico has unveiled AIRA, an AI-driven marketing tool designed to seamlessly integrate with existing workflows, streamlining tasks and boosting content creation.
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Adobe AI: Sensei and Firefly empower the many, challenge the few

Wed, 19th Mar 2025
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martech
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genai
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ai
As Adobe Summit unfolds in Las Vegas, anticipation grows around the potential of its AI tools, Sensei and Firefly, which could reshape creative industries.
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Netgear joins DPP to advance media & tech collaboration

Thu, 13th Mar 2025
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uc
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collaboration
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netgear
NETGEAR has joined the DPP, aiming to enhance its role in next-gen content creation and distribution, leveraging its expertise in network technology.
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Former JWT CEO launches AI platform for marketing content

Wed, 12th Mar 2025
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martech
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partner programmes
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cdp
Former JWT APAC CEO John Gutteridge has unveiled Soffiah.ai, an AI-powered platform designed to aid small businesses in crafting effective marketing content.
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Majority of UK teachers rely on AI, despite training gap

Tue, 11th Mar 2025
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edutech
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ai
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education, learning & training
A significant 60% of UK teachers are now integrating artificial intelligence into their work, revealing a major shift in educational practices, according to Twinkl.
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Exclusive: Seagate's Jeff Park on AI, data growth, and the future of storage

Mon, 10th Mar 2025
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edge computing
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power / energy
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ai
Seagate's Jeff Park warns that AI-driven data demands will double by 2028, challenging firms to rethink storage solutions amid escalating needs.