Marketing stories - Page 28

Adobe enhances Henkel's customer engagement with AI-driven automation and uses Adobe Firefly and Adobe Experience Cloud to augment personalised content.

SAP Emarsys has innovated its omnichannel customer engagement platform, enhancing AI capabilities for marketers and debuting new functions including LinkedIn integration.

In our journey toward a more equitable society, acknowledging and celebrating the diversity within the female demographic is paramount when it comes to marketing.

A Swedish report exposes a disturbing surge in Artificial Inflation of Traffic (AIT) fraud, with 20 billion fraudulent SMS messages costing organisations a total of $1.16 billion in 2023.

MikMak boosts eCommerce with an upgraded 3.0 platform, featuring new tools and partnerships to streamline online shopping.

Hari Valiyath, who is the Co-Founder and Chief Business Officer at Pixis, joins us today to tell us more about Pixis and some of his thoughts on AI.

The UK Government unveils a £200m digital skills package aimed at enhancing local economies and fostering the rise of 'digital nomads'.

Kochava introduces Kochava AI Prompt, a tool for global marketers that simplifies data-driven insights through natural language processing.

Optimizely unveils Optimizely One, a new operating system for marketers that offers a highly composable architecture and AI-driven workflows.

Waterco chooses SugarCRM's Sugar Sell Advanced platform for enhanced customer engagement and sales forecasting.

OpenX Technologies has launched ConteX, a marketplace within the SSP, offering contract-free contextual targeting capabilities to advertisers.

The new AI-powered platform features include unparalleled scale, democratised resource management, and modern simplified views. .

Pixis, a codeless AI infrastructure company for marketing, has raised USD $85 million in its series C1 funding round.  .

Sectigo appoints Jairo Fraile as VP of Sales and Rob Charlebois as VP of Growth, strengthening their leadership team.

Snowflake's report reveals how marketers are using data solutions to boost revenue and deliver personalized experiences to customers.

Einstein Copilot is a new generative AI-powered conversational assistant for every Salesforce application, baked seamlessly into the flow of work.

Over 60% of marketing leaders plan to invest in generative AI, with more than half seeing greater reward than risk, according to Gartner.

Twilio, the customer engagement platform, will enable companies to create personalised, customer-aware experiences powered by OpenAI.

The program is designed to provide agencies with the training, resources, and technology to build and/or enhance their UX research and design offerings.

For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.