Stories by Mark Devlin
![Story image](../../../../../uploads/story/2025/02/10/preview_mark_devlin_impactpr.webp)
How giving Stock Exchange announcements a human touch can boost Your brand
Last week
#
cfo
#
stock exchange
#
transparency
Stock exchange announcements needn't be dull; infusing them with human stories can enhance brand visibility and inspire stakeholder confidence.
![Story image](../../../../../uploads/story/2025/02/07/preview_mark_devlin_impactpr.webp)
The critical role of PR in mitigating risk during mergers & acquisitions
Last week
#
cfo
#
m&a
#
digital strategy
In the volatile arena of mergers and acquisitions, effective public relations is essential for CFOs to manage stakeholder emotions and maintain trust.
![Story image](../../../../../uploads/story/2025/02/03/preview_Mark-Devlin_BW.webp)
Is your accounts team eroding your corporate brand?
Last week
#
cx
#
martech
#
personalisation
Companies risk eroding their brand reputation through poor debt collection practices, as accounts teams are crucial in shaping customer perception and trust.
![Story image](../../../../../uploads/story/2025/01/31/preview_Mark-Devlin_BW.webp)
How to prevent brand erosion by your accounts team
Last month
#
data analytics
#
cx
#
martech
Effective accounts management not only collects debts but solidifies your brand's reputation, turning payment struggles into loyalty-building experiences.