Stories by Yoni Tserruya
Why CRM accuracy will decide which revenue teams thrive in the AI era
Wed, 10th Dec 2025
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crm
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data analytics
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digital transformation
As AI transforms selling, only revenue teams with clean, constantly verified CRM data will forecast accurately and truly trust automation.
Sales streaming vs. sales seeking: How RevOps just became B2B's most important team
Thu, 9th Oct 2025
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cx
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martech
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cdp
RevOps teams now lead B2B sales success by uniting marketing and sales, boosting win rates by 59% and cutting GTM costs by 30%, says Boston Consulting Group.