Canopy joins Technology Industry Forum to boost cloud innovation
Canopy has joined the Technology Industry Forum to participate in the ongoing development of cloud procurement strategies and innovation across the UK's digital landscape.
Industry collaboration
The Technology Industry Forum (TIF) announced Canopy's membership as it continues to expand its community of technology-focused organisations and leaders. TIF is a trade body focused on fostering progress, setting policy, and supporting innovation within the UK's digital economy.
Canopy delivers services in cloud brokerage, aiming to increase transparency and efficiency for organisations managing cloud procurement. As more businesses embrace cloud solutions, the complexity and financial ramifications of operating across multiple cloud service providers continue to grow. Canopy assists clients by offering expertise in contract negotiations, cloud financial operations (FinOps), and technical advisory, with an emphasis on optimising costs and reducing procurement times.
The leadership at Canopy draws on significant experience, with more than a century of combined tenure at firms such as AWS, Stripe, Barclays, and IBM. The team's strategies are reported to help clients lower cloud expenditure by 10-20% on average and compress deal cycles from up to six months down to fewer than two months. Canopy maintains a vendor-neutral position, operating independently of cloud service providers, focusing on representing client interests during procurement.
"I'm thrilled to join the Tech Industry Forum at such a pivotal moment for the UK technology sector. We believe that collaboration and open dialogue are essential to driving innovation and fairness in the cloud market. The Forum brings together the brightest minds and most forward-thinking organisations in our industry, and I'm excited to contribute our expertise in cloud procurement, FinOps, and technical strategy to this vibrant community. By working together, we can help shape a more transparent, competitive, and customer-centric cloud ecosystem; one that empowers businesses of all sizes to thrive," said James Marks, Founder, Canopy.
Commitment to responsible innovation
Canopy's move to join the Forum aligns with its broader commitment to openness and standards in the cloud sector. This is further seen in its involvement with the Open Cloud Coalition, where Canopy advocates for policies and frameworks that promote interoperability, fairness, and enhanced competition within the cloud markets of the UK and the European Union.
David Terrar, CEO of Technology Industry Forum, commented on the announcement.
"We are delighted to welcome Canopy to the Technology Industry Forum. Its unique approach to cloud procurement and spend optimisation brings valuable insight and expertise to our community, especially as organisations grapple with the rising costs and complexity of the cloud."
The inclusion of Canopy as a member of TIF is intended to add to the diversity of perspectives informing policy and best practice across the cloud sector, particularly as both cost management and complexity continue to challenge organisations navigating digital transformation efforts.
Sector outlook
The growing adoption of multi-cloud and hybrid IT strategies places increased emphasis on resource optimisation and effective cost control for businesses in the UK. Industry groups such as TIF consider membership from specialist firms like Canopy valuable as they offer practical perspectives on addressing operational barriers in cloud procurement. The focus on customer-centric approaches and responsible advocacy is viewed by stakeholders as a necessary step toward achieving a balanced and thriving technology market.
