David Tuck joins Waracle as new CEO amid significant growth

Waracle, a UK technology services company based in Scotland, has announced the appointment of David Tuck as its new CEO. Tuck, who previously served as the group chief executive Europe for the digital transformation consultancy Kin + Carta, will assume his new role at Waracle in early September.

David Tuck succeeds Chris Martin, who has led Waracle since 2014. Martin, who played a key role in bringing Tuck to the company, will remain a significant shareholder and will continue to be involved with the business. Under Martin’s leadership, Waracle has grown from a small startup to a company employing over 200 people, with a client base that includes notable names such as Lloyds Banking Group, Royal London, Roche, and Imperial College London.

Speaking about his new role at Waracle, Tuck remarked, "I am hugely excited about the journey with Waracle, which is a company I have followed for a long time. There is a buoyant tech sector in Scotland and we know that demand for high-quality tech services will continue to grow."

The announcement comes at a significant time for Waracle, which recently completed the acquisition of Glasgow-based Screenmedia and signed a multi-million-pound deal with Scottish Power Energy Networks. Tuck brings to Waracle a wealth of experience in delivering end-to-end digital services for global clients and in scaling up businesses. He has held senior positions at Thoughtworks, Scott Logic, and The App Business before his tenure at Kin + Carta. Having returned to Edinburgh in 2019, Tuck is well-acquainted with the UK tech landscape.

He expressed his vision for Waracle’s growth, stating, "Waracle has grown to a business with over 200 employees and a strong client base across the UK and Europe. Now there is an opportunity to accelerate that growth and invest in new capabilities, particularly data and AI, and use that to bring greater value to clients."

Tuck continued, "The next chapter is exciting for everyone here. There is an opportunity to substantially increase the size and impact of the business over the next two to three years."

Chris Martin, the outgoing CEO, praised Tuck's appointment, saying, "David’s appointment demonstrates the ambition for Waracle to continue its growth to the next level. His experience in scale up and his track record in building teams who do great work, and enjoy themselves, makes him perfect for this role. He is pragmatic, hard-working, ambitious and likeable."

Waracle has offices in London, Edinburgh, Glasgow, and Dundee. It has built a reputation in the tech industry, specialising in mobile apps and digital products. The company is backed by BGF, a prominent growth capital investor in the UK, and has developed "intelligent digital experiences" across various sectors, including financial services, health, and energy.

David Tuck has been recognised for his achievements, having been named CEO of the Year in the digital transformation category by European CEO Magazine in 2024. He is also a member of the Forbes Technology Council and the global CEO network, YPO.