Ecommpay has added Apple Pay and Google Pay Express Checkout options to its payments platform, allowing merchants to place those wallets earlier in their checkout flow.
The change is intended to reduce the number of steps guest shoppers face at payment. Eligible customers can select Apple Pay or Google Pay within a merchant's checkout, which opens the wallet and uses available payment, billing and delivery details where supported and configured.
Research commissioned by Ecommpay from 45 merchants found that 59% of orders came from guest customers. Those shoppers typically need to enter personal, billing and delivery information manually before completing a purchase.
The same research found higher average conversion rates for single-page checkouts than for multi-page versions: 61% versus 56%.
Checkout flow
The new option sits alongside Ecommpay's Hosted Payment Page, which continues to present available payment methods in a separate flow. Express Checkout allows merchants to surface Apple Pay and Google Pay before that stage, keeping those options within the merchant's own checkout journey.
The move reflects a broader effort across online retail to reduce cart abandonment by cutting redirects, trimming form fields and removing account creation requirements. Digital wallets have become a common tool in that effort because they let shoppers use stored information and complete transactions with fewer actions.
Founded in London in 2012, Ecommpay provides payment processing, acquiring and orchestration services through a single application programming interface. It says it supports more than 100 payment methods.
The update also highlights the role of Apple Pay and Google Pay in eCommerce checkout design. For merchants, placing those options earlier in the process can help capture impulse purchases before customers encounter additional fields or leave the site.
Security remains part of the appeal for merchants and consumers using digital wallets. Apple Pay and Google Pay include built-in security features, while also letting shoppers pay through a familiar wallet instead of entering card details directly into a checkout form.
Artur Zaremba, Head of Internal Payment Solutions Product Stream at Ecommpay, outlined the rationale for the launch.
"Express Checkout options like digital wallets reduce payment friction by enabling purchases with fewer clicks," said Artur Zaremba, Head of Internal Payment Solutions Product Stream at Ecommpay.
"By adding Apple Pay and Google Pay Express Checkout to their own checkout flow, merchants can reduce friction from manual form-filling, redirects, and account-related barriers, while benefiting from the security features built into Apple Pay and Google Pay digital wallets. Customers can pay via their trusted digital wallet and the one-tap purchase typically takes just seconds to go from decision to confirmation," Zaremba said.
This strategic integration comes at a time when consumer expectations for seamless digital transactions are at an all-time high. Merchants are under continuous pressure to optimize their mobile conversion strategies, as a significant portion of traffic now originates from smartphones.
By removing traditional barriers such as manual address entry, Ecommpay is directly addressing the primary causes of mobile cart abandonment. The fintech sector is increasingly viewing express checkout capabilities not just as an optional feature, but as an essential standard for competitive online retail.
Industry analysts note that platforms offering streamlined wallet integration typically see immediate improvements in customer retention and lifetime value.
Furthermore, this update positions Ecommpay advantageously against rival payment orchestration platforms that are also racing to simplify the user journey. Looking ahead, the company plans to monitor transaction data closely to quantify the exact impact of the early-stage wallet placement on overall conversion metrics.
This data will likely guide future iterations of their API, potentially expanding express options to alternative regional payment methods. As global eCommerce continues to evolve, the businesses that prioritize checkout speed and user autonomy will inevitably capture the largest market share. Ultimately, Ecommpay's latest feature reinforces its commitment to driving operational efficiency for international merchants navigating a crowded digital landscape.