Globant launches Glob.AI marketplace for AI services

Globant has launched Glob.AI, an online marketplace for buying AI-led technology services. The platform shifts pricing away from billable hours and software seats toward completed outputs or consumption.

The launch brings Globant's AI Pods model into a self-service format. Businesses can submit a task or business problem, choose a specialist AI Pod, and buy the resulting work rather than contract consultants based on time spent.

The move comes as consulting groups and technology suppliers look for ways to turn enterprise interest in artificial intelligence into repeatable commercial services. Many large companies have tested AI tools in pilot projects but have struggled to scale them across business functions while keeping costs and delivery times under control.

More than 40% of Globant's top customers are already using AI Pods, creating a pipeline of GBP £261 million, the company said. It describes AI Pods as service units run by AI agents and overseen by human experts, with each unit focused on a specific task or industry.

How it works

The marketplace gives organisations a single place to access those services online. Customers are charged for outputs or actual consumption rather than staff hours, seats, or broader consulting engagements.

That model differs from the traditional structure of enterprise technology services, where projects often begin with long discovery phases, procurement processes, and requests for proposals. Globant is positioning AI work as an on-demand service that can be selected and deployed through a catalogue.

The offering also includes services built with technology partners including Anthropic, AWS, Google Cloud, and OpenAI. Other partners listed include Vercel, Adobe, Azure, SAP, and Salesforce.

Globant said the platform lets customers choose how models are used and where they run, while keeping client data out of external model training. Token consumption can also be managed in a client-owned Token Vault for traceability.

Customer use

Globant pointed to a series of early customer outcomes from the AI Pods model. The examples span sport, energy, pharmaceuticals, and banking, suggesting the company is targeting broad enterprise demand rather than a single industry niche.

FIFA recorded a 20% increase in throughput while maintaining or improving quality, according to Globant. LALIGA deployed AI across key functions in three months, while Argentine energy group YPF cut contract timelines by up to 40%.

In pharmaceuticals, PharmaMar achieved oncology research insights 15 times faster, the company said. A commercial bank also completed a COBOL migration in two months, compared with a projected 14 months using a more conventional approach.

Those claims illustrate the marketplace's commercial pitch: companies may be more willing to buy AI services if they are framed around measurable deliverables rather than open-ended project work. The approach also reflects wider pressure on consulting firms to show clearer returns as clients scrutinise technology budgets.

Executive view

Martín Migoya, Chief Executive Officer and Co-Founder of Globant, outlined the company's rationale for the model.

"For over 20 years, Globant has stayed ahead of every major technology shift, and AI is no different. Glob.AI is our next step: the one-stop shop where our AI Pods live, each specialised by task and industry. Traditional AI adoption drives token consumption far beyond what efficient output requires, and the real cost is the wasted tokens plus the unstructured, manual supervision of AI. AI Pods introduce a smarter model, running the right AI through parallel agents, loops, workflows, and deterministic processes, representing the true state of the art of what AI can deliver today," said Martín Migoya, Chief Executive Officer and Co-Founder of Globant.

Globant released AI Pods in mid-2025 and says they are already in use at several Fortune 500 organisations in media, entertainment, professional services, and finance. The company employs more than 28,500 people across more than 35 countries, giving it an established services base from which to package AI work into standardised offers.

That may matter in a market where many buyers remain cautious about fully autonomous systems and still want human oversight. By combining AI agents with expert supervision, Globant is aiming to appeal to clients that want faster delivery without removing governance and accountability from the process.

Guibert Englebienne, Co-Founder of Globant, said the company sees the shift as broader than a productivity improvement.

"AI is not just making the same projects faster, it is making thousands of projects viable that never were before. Until today, enterprises could not buy technology services this way: instantly, transparently, paying only for results. That is the shift Glob.AI delivers, and the strong demand for AI Pods shows enterprises are ready for it," said Guibert Englebienne, Co-Founder of Globant.