ManyPets appoints Shane Larkin as Chief Marketing Officer

ManyPets has announced the appointment of Shane Larkin as its new Chief Marketing Officer.

Larkin joins the pet insurance provider from Sky, where he served as Marketing & Proposition Director. During his tenure, he was instrumental in the development and launch of Sky's insurance brand and smart home insurance proposition, Sky Protect. Larkin brings a wealth of experience from previous roles, including Chief Commercial Officer at insurtech company Neos and senior roles at RSA and Bupa Global.

Commenting on his new role at ManyPets, Shane Larkin stated: "Pets are such an important part of the family, and it's clear that insurance can play a crucial role in helping pet parents keep their pets healthy. I'm thrilled to join the ManyPets team at a really exciting time to evolve the brand and attract more customers from across the UK."

The appointment comes as ManyPets responds to changes in how pet owners manage their pets' health and well-being and advancements in veterinary treatments leading to increased pet care costs. This development is a part of ManyPets' strategy, led by Group Chief Executive Officer Luisa Barile, to expand its market share and operational efficiency while navigating the UK's evolving pet care landscape.

Luisa Barile commented: "As the world of caring for your pet evolves, from the latest surgery and preventive medicine to personalised subscriptions and pet-friendly experiences, pet parents want help navigating all the options so their pet can live a healthy and happy life. There is no NHS for pets, so ManyPets aims to be at the centre of enabling innovative care and healthy choices. I'm delighted to have Shane on the team to help us get there."

Shane Larkin's appointment aligns with ManyPets' increased focus on growth within the UK market while also enhancing the efficiency of its operations. This strategic shift is expected to support ManyPets and its holding company, Many Group, in its continued development as a provider in the pet insurance market.