OpenAI has introduced role-specific plugins, annotations for workplace documents, and a preview feature in Codex for creating shareable websites and apps. More than 5 million people now use Codex every week, according to OpenAI.
The update broadens Codex beyond software development into other kinds of office and knowledge work. OpenAI said non-developers now make up about 20% of Codex users, and that this group is growing more than three times faster than developers.
Originally aimed at software tasks, Codex is now used by analysts, marketers, operators, designers, researchers, investors, and bankers, OpenAI said. Internal teams use it to build internal apps, prepare executive materials, create dashboards, and turn creative briefs into work that follows brand and design constraints.
The new push centres on plugins tailored to specific roles. OpenAI is launching six role-specific plugins covering data analytics, creative production, sales, product design, public equity investing, and investment banking.
Each plugin combines apps, instructions, and workflows tied to a job function. The initial group includes 62 apps and 110 skills, and users do not need coding knowledge to use them, according to OpenAI.
Role-based tools
The data analytics plugin is aimed at analysts and business teams. OpenAI said it can be used to explore product and business data, examine movements in key metrics, and create reports and dashboards through services including Snowflake, Databricks Genie, Hex, and Tableau.
For marketing and creative teams, the creative production plugin is designed to turn a brief into reviewable assets. It supports campaign boards, display ad variations, and product image sets through tools such as Figma, Canva, Shutterstock, Picsart, and Fal, OpenAI said.
The sales plugin focuses on account research and deal management. Sales teams can use it to identify priority accounts, prepare for meetings, complete follow-up work, update customer records, and review at-risk deals using systems including Salesforce, HubSpot, Slack, Outreach, Clay, Rox, and Actively, according to OpenAI.
A separate product design plugin is intended to help teams move from early ideas to prototypes. OpenAI said it supports user-flow reviews, prototyping from a live URL, and turning static screenshots into interactive designs that can be continued in tools such as Figma and Canva.
In finance, the public equity investing plugin is aimed at reviewing earnings, comparing companies, tracking signals, and testing whether an investment thesis is strengthening or weakening. It draws on information from providers including Moody's, Daloopa, Datasite, FactSet, LSEG, S&P, PitchBook, and Hebbia, OpenAI said.
The investment banking plugin is designed to help bankers produce client materials from research and diligence work. OpenAI said it can be used for pitch materials, comparable company analysis, transaction analysis, and recommendation drafting.
Teams can use the plugins as provided, adapt them to existing workflows, or create custom plugins for internal systems and processes, OpenAI said. Business and enterprise administrators will also be able to manage app permissions through workspace settings.
Sites preview
Alongside the plugins, OpenAI is introducing a preview of a feature called Sites for business and enterprise customers. It allows Codex to create interactive hosted websites and apps that can be shared with others in the same workspace through a URL.
According to OpenAI, Sites can turn ideas, plans, and analysis into dashboards, planners, project boards, galleries, and lightweight tools. Teams can use them as shared workspaces to review progress, collect input, and support decision-making.
The feature is intended to move work beyond static files. OpenAI said examples include customer review pages, scenario planners based on financial models, and living hubs for launch materials that can be updated as details change.
OpenAI also said it is working with early partners including Vercel, Wix, Base44, Replit, Lovable, Figma, Webflow, and Emergent as it develops an ecosystem around Sites.
Editing in place
The third part of the update extends annotations beyond software work. OpenAI said developers already use annotations in Codex to refine code, Markdown files, and websites, and that the same method now applies to documents, spreadsheets, and slides.
Users can point to a specific item and ask Codex to change only that part. OpenAI said this could include updating the font in a navigation bar, checking the source of a claim in an investment thesis, or changing the label on a chart in a slide deck.
The aim is to make Codex more useful after a first draft has been created, when users want to adjust selected sections rather than rework an entire file, according to OpenAI.
OpenAI cited customer examples to illustrate broader adoption. Teams at Zapier use Codex to pull information from Slack, Google Docs, and Coda and turn it into postmortems, incident response plans, and feature tickets, while researchers at NVIDIA use it in experiment workflows ranging from identifying research ideas to writing scripts for machine-learning infrastructure, the company said.
OpenAI said the role-specific plugins are rolling out in supported regions, while Sites are being made available in preview to business and enterprise teams through the Codex app.