VeUP, a global technology consultancy, has announced a novel suite of Advisor services tailored specifically to aid high-growth start-ups focused on Amazon Web Services (AWS). This range includes dedicated programmes in the fields of technology, alliance, and marketing.

The Advisor services were launched during the AWS re:Invent 2023 conference, where VeUP made its debut as an exhibiting sponsor. The conference is considered one of the world's biggest events dedicated to cloud services, running from November 27th to December 1st in Las Vegas.

This new initiative by VeUP aims to fuel the growth of AWS-focused start-ups interpreting as Independent Software Vendors (ISVs) and Software as a Service (SaaS) businesses. The VeUP Advisor services will provide these businesses with frequent support and advice from industry-leading AWS experts. This targeted guidance is expected to fast-track growth by providing assistance with architectural recommendations, go-to-market strategies, and managing alliances.

The Technology Advisor service in the suite supports start-ups in defining their AWS and product roadmap. It offers help in adopting technology and optimising costs, crucial factors needed for successful cloud initiatives.

Additionally, the Alliance Advisor service helps start-ups connect with alliance experts. This service is designed to examine and boost the scope and usefulness of their AWS partnership, increase co-sell revenue, and develop fast growth strategies through regular advisory sessions.

Lastly, the Marketing Advisor service aids early-stage companies in kick-starting their marketing activities. It works on building its brand and identity to effectively engage potential customers and penetrate markets, leveraging VeUP's experience and insights.

VeUP's innovative services will also be accessible through the AWS Marketplace, one of the world's quickest-expanding digital marketplaces for cloud services and applications. This platform facilitates swift and effective engagement between AWS partners and the VeUP services model.

Speaking about the launch, Simon Turner, Head of Services for VeUP, highlighted that start-ups, in their pursuit of rapid growth, often lack proper support or guidance to establish robust partnerships, optimally develop their technology, or market their brand effectively. He added, "These shortcomings can be make or break for an early-stage business which is why VeUP has launched our Advisor offerings to provide a platform for these companies to thrive."

Turner further emphasised the impact of VeUP's trailblazing experts, stating, "VeUP's game-changing experts can equip start-ups with the tools and knowledge they need to take their business to the next level by offering regular guidance and touchpoints to strategically deliver on growth plans."