A/B testing stories - Page 2

AI-made ads can now rival human creative, with trust-building visuals such as clear faces lifting click-through rates in large-scale study.

SaleCycle snaps up French personalisation specialist BEYABLE to create a unified European eCommerce marketing and conversion platform.

Fluent Commerce is adding AI-driven A/B testing to Fluent Order Management to optimise retailers' sourcing logic on live orders in real time.

Conviva expands Digital Product Insights with AI-driven pattern analytics, unifying journeys across apps, websites and conversational agents.

ClickMechanic named Growing Business of the Year after 40%+ annual growth and directing over GBP £100 million to UK independent mechanics.

AI now underpins most UK Christmas campaigns, as 78% of marketers use it to deliver more personalised festive ads amid rising consumer demands.

Orq.ai secures EUR €5m seed funding to scale its enterprise AI agent control platform across Europe and North America.

Over 100 marketing leaders convened in Manchester to explore AI, data, and creativity shaping the future of marketing technology in 2026.

Cloudflare is acquiring Replicate to offer developers seamless access to 50,000+ AI models on its Workers AI platform, simplifying AI application deployment.

A global survey finds 42% of shoppers trust AI-generated product summaries over websites, signalling a shift in how brands are discovered online before Black Friday.

Confluent unveils Streaming Agents in Confluent Cloud for Apache Flink, enabling businesses to scale AI agents that analyse and act on real-time data.

SquadStack.ai has launched a voice-first autonomous AI agent to automate sales, doubling lead connectivity and cutting acquisition costs across various industries.

Taboola advises SMBs to prepare early and use targeted strategies to succeed in Amazon Prime Day 2025, running from 8-14 July as a four-day event.

Optimizely and commercetools partner to help retailers deliver faster, personalised digital experiences by integrating content and commerce platforms for marketers.

Datadog has acquired experimentation platform Eppo, aiming to unify feature flagging and analytics in its Product Analytics Suite to boost product insights.

Cleeng has partnered with Primer to enhance global payment operations, aiming to reduce subscriber churn while boosting payment performance across markets.

Umbraco marks 20 years of open-source CMS with its third annual Impact Report, showcasing community engagement and sustainability strides.

Sitecore has unveiled over 250 enhancements to its digital experience platform, empowering marketers with AI capabilities for personalised content creation.

Yandex has launched Perforator, an open-source tool that helps developers optimise server resource usage and potentially save millions in costs.

Ecommpay has unveiled a new Payment Page Designer tool, enabling merchants to personalise payment pages, boosting customer conversion rates significantly.