Acxiom stories
Advertisers gain postcode-level streaming insights across 97% of the UK audience, as fragmented CTV data fuels demand for better measurement.
Acxiom's latest report reveals key customer experience trends for 2025, highlighting the essential blend of human engagement and AI technology.
A recent Acxiom study shows only 44% of businesses host their operations in the cloud, citing a lack of expertise as a key challenge.
Acxiom has launched Axcelerate, a toolkit designed to help businesses transform raw data into actionable insights via Google Cloud.
Household budgets are set to be reshaped as AI agents steer purchases worth USD $3.35tn by 2030, WARC and PHD say.
Businesses will be able to share AI models and unstructured data across clouds and on-premises systems without custom integrations.
Enterprises get a single control layer for AI agents and data as Snowflake adds security and governance tools to curb errors and misuse.
Businesses can now run campaign analysis, customer support and checkout tasks across over 30 AI platforms through Adobe's expanded network.
Snowflake and Acxiom have joined forces to launch a secure, AI-driven marketing data platform, revolutionising brand data access and privacy management globally.
Adobe has unveiled the Experience Platform Agent Orchestrator, a new tool aimed at enhancing AI integration for businesses' marketing and customer experiences.
Chris Polishuk is the new Chief Revenue Officer at Amperity, tasked with leading global go-to-market teams, refining sales strategies, and amplifying market presence.
Google's decision to retain third-party cookies on Chrome has sparked a mix of industry reactions, highlighting ongoing privacy and effectiveness concerns.
Databricks partners with industry giants like Shutterstock, T-Mobile, and Tableau to enhance data sharing and collaboration using Delta Sharing.
IdentityLink is a marketing solution that aims to ethically enable clients to target consumers and clients at the right time and in the right way.
IBM and Acxiom recently announced a new partnership designed to empower data scientists to make faster and more accurate predictions.
