Affiliate Marketing stories - Page 2
Marks & Spencer leads social media in back-to-school campaigns
Mon, 1st Sep 2025
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instagram
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social media
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content creation
Marks & Spencer led UK back-to-school social media campaigns in 2025, partnering with 1,380 influencers to generate GBP £5 million in earned media value.
VexTrio exposed as global ad-fraud empire with billions in play
Mon, 18th Aug 2025
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martech
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cybersecurity
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online safety
VexTrio, unmasked as a multinational ad-fraud empire with nearly 100 companies, runs scams worth billions across adtech and beyond.
THG Commerce named TikTok Shop Partner in social retail push
Mon, 18th Aug 2025
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e-commerce
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social media
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online shopping
THG Commerce has become an official TikTok Shop Partner, enhancing its social commerce services to help brands sell directly on social media platforms.
Awin launches Ava AI assistant, upgrades affiliate platform
Wed, 28th May 2025
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cx
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martech
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partner programmes
Awin has launched Ava, an AI assistant for affiliate marketing, plus upgraded platform features to boost commission flexibility and tracking accuracy for UK users.
impact.com reports record growth & USD $200m revenue in 2024
Fri, 13th Dec 2024
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martech
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cdp
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clean technologies
impact.com has reported strong growth for 2024, adding over 1,000 clients and surpassing USD $200 million in annual recurring revenue amid global challenges.
Electronic retailers anticipate web traffic surge for Black Friday
Fri, 22nd Nov 2024
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martech
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partner programmes
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lenovo
Electronic retailers expect a surge in web traffic this Black Friday, anticipating a 76% increase in sales from last year, according to a new report.
Why affiliate programmes aren't just for big businesses
Mon, 30th Sep 2024
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martech
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partner programmes
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opinion
Even small enterprises can now leverage affiliate programmes, thanks to evolving tech and referral software, making this cost-effective strategy accessible to all.
Kaarba aids performance tracking for businesses and individuals
Thu, 17th Aug 2023
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saas
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paas
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data analytics
Kaarba empowers users across industries and enhances performance assessment in affiliate marketing and performance marketing.