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Aston Martin stories
Porsche debuts cloud 3D configurator for Cayenne EVs
Mon, 12th Jan 2026
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gaming
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digital transformation
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hyperscale
Porsche launches a cloud-based 3D Cayenne Electric configurator, streaming photoreal models to browsers, apps and dealer showrooms.
NetApp appoints Puneet Gupta as Area Vice President for UKI
Tue, 2nd Dec 2025
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digital transformation
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cisco
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ibm
NetApp has appointed Puneet Gupta as Area Vice President for the UK and Ireland, bringing 30 years' experience and leadership from India to the role.
Aston Martin F1 team centralises all race data with NetApp
Thu, 16th Oct 2025
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edge computing
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power / energy
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ai
Aston Martin Aramco Formula One Team has fully migrated its data storage to NetApp, centralising race and engineering data for faster, AI-enabled decision-making.
Elemis partners with Impact Commerce for global omnichannel growth
Mon, 25th Aug 2025
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digital transformation
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cx
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martech
Elemis has teamed up with Impact Commerce to enhance its global omnichannel experience, integrating retail, spas and online channels for customer growth.
Pigment , Google Cloud partner to boost AI business planning
Wed, 28th May 2025
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data analytics
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martech
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partner programmes
Pigment has partnered with Google Cloud to enhance AI-driven business planning, aiding global firms in making faster, more informed strategic decisions.
Circula raises EUR €15 million to expand AI expense automation
Mon, 12th May 2025
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saas
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rpa
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ai
German expense management firm Circula has raised EUR €15 million to boost AI-driven automation, aiming to ease finance teams' workload and expand internationally.
Salesforce unveils AI-driven Data Cloud innovations to boost CX
Wed, 18th Sep 2024
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firewalls
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siem
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encryption
Salesforce introduces major Data Cloud innovations enhancing AI-driven customer experiences, unifying data, and launching Datablazers Community for real-time insights.
Salesforce enhances Einstein Copilot AI for marketers & merchants
Fri, 24th May 2024
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crm
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cx
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martech
Salesforce has unveiled new Einstein Copilot features aimed at marketers and merchants, enhancing AI-driven customer interaction and business efficiency.
Aston Martin F1 extends cybersecurity partnership with SentinelOne
Thu, 15th Feb 2024
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partner programmes
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cybersecurity
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sentinelone
Aston Martin Aramco F1 Team extends multi-year partnership with global cybersecurity firm SentinelOne to safeguard performance data and secure operations at their Silverstone technology campus.
Aston Martin Aramco & NetApp continue data partnership for F1 success
Thu, 8th Feb 2024
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data analytics
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partner programmes
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bi
Aston Martin Aramco's Formula One Team extends its successful partnership with intelligent data infrastructure company, NetApp, optimising performance with data-driven innovation in racing.
NetApp extends successful data partnership with Aston Martin F1 team
Wed, 7th Feb 2024
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uc
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data analytics
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partner programmes
NetApp extends its partnership with the Aston Martin Aramco Formula One Team, a collaboration crucial for operational efficiency and competitive performance using real-time data insights.
EPOS extends Global Audio Partner tenure with Aston Martin F1 Team
Tue, 12th Dec 2023
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uc
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partner programmes
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collaboration
EPOS deepens its ties with the Aston Martin F1 Team, bolstering race operations as their extended Global Audio Partner.
ServiceNow becomes Aston Martin Aramco Formula One Team's official partner
Thu, 9th Nov 2023
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partner programmes
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formula one
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servicenow
ServiceNow teams up with Aston Martin Aramco Formula One as their official Intelligent Platform Partner, debuting at the Las Vegas Grand Prix.
Remote's new platform to help manage human resources globally
Thu, 21st Sep 2023
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paas
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iaas
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hcm
Remote's Global HR Platform aims to solve the entire end-to-end process of hiring, managing, and paying people worldwide.
HPE and Red Bull Racing extend hyperconverged infrastructure partnership
Thu, 5th Jul 2018
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hyperscale
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converged infrastructure
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dc
HPE has been providing data centre solutions for Aston Martin Red Bull Racing since 2015 when they were at a crossroads with their 'creaky' IT system.
The extraordinary tale of Aston Martin Red Bull Racing's data centre practices
Mon, 23rd Apr 2018
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hyperscale
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dc
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simplivity
I was lucky enough to be taken through the factory for a peek into the IT operations required for a top end F1 team - including a mobile data centre.
Global attitude & aptitude: Dtex brings behavioural intelligence back to APAC
Thu, 18th Jan 2018
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data analytics
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martech
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planning
Dtex's Mohan Koo on the importance of looking beyond firewalls, and the opportunities and challenges in Australia.