B2B Marketing stories
AppDirect buys PartnerStack to expand B2B sales platform
4 days ago
#
saas
#
martech
#
commerce systems
AppDirect deepens B2B distribution push with PartnerStack deal, adding partner-management software and a network of 138,000 businesses.
Nearly 18% of marketing emails miss inboxes, study finds
4 days ago
#
cx
#
martech
#
partner programmes
APAC marketers urged to tighten email deliverability as Sinch Mailgun study says weaker inbox placement is draining returns despite heavier AI adoption.
Cynomi launches GTM academy for MSP cybersecurity sales
Last week
#
partner programmes
#
cybersecurity
#
it services
Cynomi unveils practical go-to-market academy to help managed service providers package, price and sell cybersecurity services more effectively.
Why email automation fails without clean and verified data
Last week
#
crm
#
martech
#
personalisation
Clean, verified customer data is the key to effective email automation, as poor records can damage deliverability, targeting and ROI.
Advania names new UK CFO & CMO following expansion
This month
#
digital transformation
#
cx
#
martech
Advania names Sabrina Harris as UK Chief Financial Officer and Tara Allison as Chief Marketing Officer as it presses on with expansion after acquisitions.
Wildfire wins Apogee, Cadence & SNP Group PR briefs
Last month
#
digital transformation
#
partner programmes
#
digital twins
Wildfire lands UK and EU PR roles with Apogee, Cadence and SNP Group as agency broadens its B2B technology portfolio.
Gainsight names new leadership team for growth push
Last month
#
saas
#
crm
#
digital transformation
Gainsight names new finance, go-to-market and Marketing Chiefs as it gears up for AI-driven growth in customer success software.
PushON appoints Emma Gunn & Emily Harris amid growth
Last month
#
digital transformation
#
martech
#
commerce systems
Ecommerce agency PushON hires Emma Gunn and Emily Harris to bolster its growing Manchester team after reporting 40% annual growth.
AI agents vs AI automations: how to get the mix right in your future marketing strategy
Last month
#
digital transformation
#
cx
#
martech
B2B marketers are racing to balance AI agents and rule-based automations to personalise at scale without losing the human touch.
Multiply raises USD $9.5m for self-learning B2B ads
Last month
#
crm
#
devops
#
martech
San Francisco startup Multiply raises USD $9.5m to power self-learning B2B ad campaigns across Google Search, LinkedIn and emerging AI formats.
Clevertouch unveils lovemartech Academy for martech skills
Last month
#
edutech
#
crm
#
digital transformation
Clevertouch launches lovemartech Academy, blending expert-led martech training, research and community to tackle complex tech stacks.
Indigo Telecom hires Ilex to drive global growth push
Last month
#
network infrastructure
#
hyperscale
#
dc
Indigo Telecom appoints Ilex as global marketing and PR partner to sharpen messaging and support its international expansion strategy.
Trust as a measurable asset for CMOs in the age of AI
Last month
#
cx
#
martech
#
partner programmes
As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.
Why brand visibility is the most critical metric in today's AI-driven world
Last month
#
crm
#
digital transformation
#
cx
As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.
The new world of GEO - are you ready?
Last month
#
martech
#
ai
#
b2b
Search is shifting from clicks to citations, and brands that still rely on old SEO alone risk losing visibility where B2B buyers now decide.
The Golden Triangle of marketing in the AI era
Last month
#
digital transformation
#
martech
#
partner programmes
As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.
Why technical foundation is critical for Generative Engine Optimisation (GEO) success
Last month
#
martech
#
genai
#
llms
Strong GEO technical foundations now decide if AI engines even see your brand, turning structured data into future B2B revenue.
LivTech adds CMO & CRO to drive healthcare tech growth
Last month
#
saas
#
partner programmes
#
erp
LivTech names new marketing and revenue chiefs to spearhead its next growth phase in healthcare tech for long-term and in-home care.
BrightEdge unveils AI tools to track search visibility
Last month
#
data analytics
#
cx
#
martech
BrightEdge launches AI tools to show brands how they appear in generative search answers and how AI agents crawl and interpret their sites.
B2B marketers struggle to manage brand visibility in AI
Last month
#
digital transformation
#
cx
#
martech
B2B marketers say AI answer engines are reshaping buyer journeys, yet 81% admit brand visibility and positioning in AI remain a blind spot.