Branding stories - Page 4

Litera has appointed Cynthia Gumbert as Chief Marketing Officer, bringing over 20 years of technology marketing expertise to drive innovation and growth.

Otterly.AI has unveiled its AI search monitoring platform, attracting over 1,000 users and aiming to help brands navigate the challenges posed by generative AI search.

Medallia predicts that 2025 will see hyper-personalisation, employee empowerment, and AI transforming customer engagement strategies.

Canto has launched Canto PIM, a platform aiming to simplify digital asset and product data management for brands amidst rising content demands.

Canva's 2025 Design Trends Report highlights shifts in creativity, revealing emergent styles poised to redefine the aesthetics of professional environments.

Getty Images has launched new generative AI features, Product Image and Reference Image, enhancing customisation for high-quality product visuals.

Deel has launched White Label and Reseller Programs to offer adaptable HR solutions, enabling firms to utilise global hiring and payroll under their own branding.

Nasuni has revealed that major retail brands like Patagonia and Mattel are leveraging its platform to meet increased demand during the holiday season.

JobAdder has appointed Fabrice Etienne as Chief Marketing Officer to drive international expansion, focusing on growth in Australia and the UK.

A recent survey reveals that 57% of UK retailers and brands plan to enhance their third-party selling strategies amid rising operational costs and competition.

On Device unveils a whitepaper highlighting that cross-media advertising campaigns significantly boost brand lift metrics, regardless of budget size.

Databricks has partnered with Amazon Web Services to boost custom AI model development using AWS Trainium chips, enhancing integration on AWS Marketplace.

LG Electronics has soared in brand valuation, ranking 97th in Interbrand's Best Global Brands 2024 report, valued at USD$6.5 billion, up 38.7% year-on-year.

DigiCert has launched Common Mark Certificates, enabling organisations without trademarks to enhance email security and branding, increasing trust and visibility.

Cint unveils Study Creator, a new tool within Lucid Impact Measurement, to hasten the setup of brand lift studies and offer marketers quicker, more relevant insights.

Thrive Learning names Cassie Gasson as Co-CEO alongside founder Sean Reddington, marking a notable shift in leadership for the flourishing learning tech firm.

Canva unveils a refreshed brand system geared towards global workplaces, aiming to boost productivity and design capabilities.

IntelligenceBank acquires Red Marker to bolster AI-driven marketing compliance, aiming to slash regulatory fines and speed time to market for global brands.

Analytic Partners has acquired UK marketing analytics firm Magic Numbers to strengthen its presence in the UK and EMEA markets, enhancing their analytics capabilities.

Crunchyroll will unveil a refreshed brand identity at SDCC, featuring a modernised logo, updated font, vibrant colours, and new anime-inspired elements.