CFOtech UK - Technology news for CFOs & financial decision-makers
United Kingdom

Branding Stories - Page 9

UK Stories

Branding stories

Global Stories

Branding stories

Becca Toth becomes Senior VP & CMO at Hyland
Partner Programmes

Becca Toth becomes Senior VP & CMO at Hyland

Becca Toth steps into the key role of Senior Vice President and Chief Marketing Officer at global tech firm Hyland, drawing on her decades of industry experience to amplify growth and global expansion.

By Imee Dequito • 3 min read • Wed, 24th Apr 2024
The rise of the brand centric approach in the MVNO market
Unified Communications

The rise of the brand centric approach in the MVNO market

MVNO market value projected to reach $167.7bn by 2034, driven by a surge in non-telco brands entering the mobile service arena amid technological advancements.

By Kelvin Chaffer • 4 min read • Mon, 22nd Apr 2024
Digital brand building overtakes performance-only marketing
Google

Digital brand building overtakes performance-only marketing

A Nest Commerce report highlighting the usefulness of brand building in the digital world shows that full funnel performance eclipses traditional performance-only marketing, eliciting a 31% YoY ROAS boost for brands.

By Kaleah Salmon • 3 min read • Wed, 17th Apr 2024
Unstoppable Domains joins GlobalBlock for enhanced brand protection
Data Protection

Unstoppable Domains joins GlobalBlock for enhanced brand protection

The Brand Safety Alliance's new GlobalBlock service will include Unstoppable Domains to extend domain blocking protections, countering brand impersonation and IP hijacking on Web3 extensions.

By Catherine Knowles • 2 min read • Mon, 8th Apr 2024
Brands struggling with first-party data strategies
Customer Experience

Brands struggling with first-party data strategies

A new study reveals major shortcomings in brands' first-party data strategies, limiting customer experience personalisation amid evolving privacy norms.

By Shannon Williams • 3 min read • Thu, 4th Apr 2024
Nemetschek Group's ALLPLAN, FRILO, & SCIA brands merge in AEC sector overhaul
Clean technologies

Nemetschek Group's ALLPLAN, FRILO, & SCIA brands merge in AEC sector overhaul

Nemetschek Group reveals merger of its AEC brands, ALLPLAN, FRILO, and SCIA, to heighten data-driven design-to-build workflows under the ALLPLAN umbrella and boost productivity in the construction sector.

By Catherine Knowles • 3 min read • Thu, 22nd Feb 2024
First Commonwealth enhances workforce communication with ScreenCloud partnership
EduTech

First Commonwealth enhances workforce communication with ScreenCloud partnership

First Commonwealth Federal Credit Union enhances internal communication and employee engagement via a strategic partnership with ScreenCloud.

By Kaleah Salmon • 3 min read • Wed, 22nd Nov 2023
Rising trend in 'quishing' attacks targets QR code users
Data Loss Prevention

Rising trend in 'quishing' attacks targets QR code users

Cybersecurity firm ReliaQuest reports a rising trend in 'quishing', a cyber attack targeting QR code users, with a 51% leap in incidents in September 2023.

By Shannon Williams • 3 min read • Mon, 13th Nov 2023
CYPHER Learning introduces AI 360 for course creation
eLearning

CYPHER Learning introduces AI 360 for course creation

CYPHER Learning unveils AI 360, an AI-aided suite for swift, personalised course creation for schools and businesses.

By Shannon Williams • 3 min read • Fri, 3rd Nov 2023
LogoMix's innovative LogoMaker AI Logos unveiled
Artificial Intelligence

LogoMix's innovative LogoMaker AI Logos unveiled

Logomix, a subsidiary of HostPapa, has announced the launch of its latest technological innovation: LogoMaker AI Logos.

By Kaleah Salmon • 3 min read • Tue, 31st Oct 2023
Envato appoints Noelle Kim as Global CMO to Empower Creative Community
Artificial Intelligence

Envato appoints Noelle Kim as Global CMO to Empower Creative Community

Envato, the online creative community, has hired Noelle Kim as its new global Chief Marketing Officer. Kim brings extensive experience from Meta and Google.

By Imee Dequito • 2 min read • Tue, 10th Oct 2023
Retailers called on to win over shoppers as cost of living rises
Customer Experience

Retailers called on to win over shoppers as cost of living rises

After significant growth in peak pandemic years, Australian consumer online retail spending has stabilised, according to the Australian Ecommerce Report 2023.

By Catherine Knowles • 5 min read • Thu, 7th Sep 2023
Yahoo acquires Commonstock, builds out retail resources
Yahoo

Yahoo acquires Commonstock, builds out retail resources

Yahoo acquires Commonstock, a social and community-based platform for retail investors, to enhance Yahoo Finance's offerings.

By Catherine Knowles • 3 min read • Thu, 24th Aug 2023
BlackBerry appoints Neelam Sandhu as CMO
Marketing Technologies

BlackBerry appoints Neelam Sandhu as CMO

BlackBerry appoints Neelam Sandhu as Chief Marketing Officer, responsible for leading marketing and corporate sustainability efforts.

By Imee Dequito • 3 min read • Fri, 18th Aug 2023
Calabrio Names Dillon Nugent as Chief Marketing Officer
Software-as-a-Service

Calabrio Names Dillon Nugent as Chief Marketing Officer

Dillon Nugent appointed as CMO of workforce performance company, Calabrio, bringing 25+ years of marketing experience to drive growth strategies.

By Sean Mitchell • 2 min read • Fri, 11th Aug 2023
A contemporary technological solution for modern marketing
Customer Relationship Management

A contemporary technological solution for modern marketing

For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.

By Vrushali Prasade • 4 min read • Fri, 14th Jul 2023

Stories from Other Regions

Branding stories

Tenable appoints Cybersecurity Expert Meg O'Leary as Chief Marketing Officer
Cybersecurity

Tenable appoints Cybersecurity Expert Meg O'Leary as Chief Marketing Officer

Tenable appoints renowned cybersecurity expert Meg O'Leary as Chief Marketing Officer to spearhead worldwide marketing structure.

By Imee Dequito • 2 min read • Thu, 19th Oct 2023