CMO stories
A study reveals 92% of UK CMOs would have chosen different careers, overwhelmed by mounting technology demands in modern marketing roles.
Amanda McGuckin Hager has been promoted to Chief Marketing Officer and Chief Revenue Officer at TrueDialog, expanding her role to drive growth and revenue strategy.
ELMO Software has appointed Mei Ching Koon as Chief Marketing Officer to boost growth and strengthen its HR tech presence in Australia and New Zealand.
Australian marketers embrace AI and synthetic data for insights but battle data overload, trust issues, and measuring ROI amid rising tech investments.
CMO roles in Fortune 500 firms have fallen from 63% to 58%, with B2B companies leading a decline in marketing leadership amid economic uncertainty.
SUSE appoints Margaret Dawson as Chief Marketing Officer to spearhead global marketing and drive growth in enterprise open source software.
Check Point has named Brett Theiss as Chief Marketing Officer to drive global growth and enhance brand strategy amid evolving cyber security challenges.
UiPath has named Michael Atalla as Chief Marketing Officer to lead global marketing and boost adoption of AI-driven automation in business processes.
Saviynt appoints Kevin Spurway, with 20+ years in enterprise SaaS marketing, as Chief Marketing Officer to boost growth and market leadership.
Epicor appoints Kerrie Jordan as Chief Marketing Officer to lead global marketing and accelerate growth in manufacturing and supply chain sectors.
Frontier Media AI names Matt Hunt CEO and unveils Frontier OS, an AI-driven platform automating marketing to boost agency-client results.
Buildkite has named Kevin Gounden as CEO to spearhead growth and AI innovation in its software delivery platform used by top firms worldwide.
Appian has named David Crozier as its Chief Marketing Officer from July 2025, leveraging his tech marketing expertise to boost global growth.
Avalara appoints Adrianna Burrows as CMO and Shahan Parshad as CIO to boost global expansion and enhance AI-driven tax compliance solutions.
Turtl unveils Hatch AI, a tool designed to help B2B marketers speed content creation and link it directly to revenue and pipeline goals.
Tanium appoints Tara Ryan as Chief Marketing Officer to drive global brand transformation and ambitious growth in autonomous endpoint management solutions.
Avoid three common pitfalls when using AI for customer experience: integrate with your systems, avoid costly overhauls, and balance speed with strategy for best results.
Checkmarx has appointed Scott Gainey as Chief Marketing Officer to lead global marketing amid growing demand for its AI-driven application security solutions.
Max Bonpain has joined Openmarkets as Chief Marketing Officer to spearhead growth and international expansion in wealth and finance sectors.
Alteryx has appointed Michelle Huff as Chief Marketing Officer to lead global marketing and boost its AI-driven data analytics platform's reach worldwide.
