Commercial Strategy stories - Page 2

IDeaS wins twice and places once at the 2026 HotelTechAwards, underscoring growing demand for connected hotel revenue and planning tools.

Nexer Enterprise Applications has promoted Martin Burden to UK managing director as founder Colin Crow moves to chairman and global roles.

AI has shifted from experiment to existential need in European finance, with most leaders fearing profit loss or obsolescence if they lag.

Business leaders now see AI chiefly as a growth engine, with most shifting strategies from cost-cutting to revenue and innovation gains.

Leaseweb appoints Ronald Richardson as Chief Revenue Officer to drive global growth and its sovereign-by-design hybrid cloud push.

Hoppr appoints former Synamedia executive Olivier Bastard as Chief Sales Officer to spearhead global growth in addressable TV advertising.

NAVEX appoints SaaS veteran Joe Stubbs as UK country manager, tasking him with driving local growth amid rising regulatory complexity.

Leaseweb hires Jan Willem des Tombe as Global Strategic Relations Director to sharpen its sovereign and hybrid cloud push worldwide.

UK SMEs remain upbeat on growth but risk falling behind as economic jitters, rising customer demands and poor grasp of AI strain marketing.

Kubus names Katie Hunt as Head of Marketing and promotes Liv Duncan to Head of HR, strengthening leadership for global growth plans.

Cloud marketplaces and SaaS are set to transform global IT spend, with Omdia forecasting USD $163 billion marketplace sales by 2030.

Australia's youth social media ban forces brands and cyber experts to rethink risk, digital literacy and how they reach young audiences.

Trench Group has cut contract review times by 80%, using AI from Luminance to streamline processes and reduce reliance on its legal team.

Private equity firms are realising that involving data engineers early in strategy boosts insights and value beyond just technical support roles.

Jack Tomson joins Trojan as Chief Growth Officer to accelerate its European expansion and boost direct-to-consumer strategies for FMCG brands.

Hexaware appoints Eravi Gopan as President and Global Head to steer growth in High Tech, Products, and Platforms sectors globally.

Archer and Emergence Quantum have partnered to develop graphene-based quantum devices, aiming to commercialise innovations in quantum technology and advanced electronics.

TP-Link has named Ben Allcock Vice President - B2B for UK and Ireland to drive growth and lead its largest European B2B team focused on SMEs.

The Marketing Centre has expanded its UK network by appointing three senior fractional CMOs to boost growth and align marketing with sales.

Waabi appoints Lior Ron, ex-Uber Freight CEO, as COO to spearhead commercial launch of fully driverless trucks this year.