CFOtech UK - Technology news for CFOs & financial decision-makers

Consumer Trust stories - Page 2

Minimalist laptop contract uk flag online consumer rights

New BS ISO 21800 aims to simplify online contracts

Last month
#
digital transformation
#
e-commerce
#
social media
New BS ISO 21800 standard aims to cut fine print and make online contracts clearer for consumers across booming UK digital markets.
Modern smartphone chat shopping ui with city skyline background

Criteo becomes first adtech partner for ChatGPT ads

Last month
#
cx
#
martech
#
personalisation
Criteo joins OpenAI's ChatGPT ad pilot as first adtech partner, testing conversational commerce ads across ChatGPT Free and Go in the US.
Skeptical brit listening to smartphone ai voices at wooden desk

UK listeners spot AI voices faster & trust them less

Fri, 27th Feb 2026
#
devops
#
hyperscale
#
cx
UK listeners are quicker than Americans to spot AI-generated voices, and their trust in what they hear plunges once they detect them.
Uk startup office ai security costs brain shield coins london

UK founders see AI-first startups rising, trust costs soar

Thu, 19th Feb 2026
#
data protection
#
risk & compliance
#
data privacy
UK founders tip most startups to be AI‑first by 2030 as they swallow a mounting 16% 'trust tax' on security and digital verification.
Uk young shopper laptop multitasking search social ai feeds

UK consumers step up cross-checking as AI use grows

Wed, 11th Feb 2026
#
cx
#
martech
#
genai
UK consumers are embracing AI tools but trust is splintering, with most cross-checking search, social and brand sites before deciding.
Uk us shoppers online on laptop phone split scene wooden table

Shoppers embrace AI assistants but ditch poor advice

Tue, 10th Feb 2026
#
data protection
#
digital transformation
#
cx
AI shopping assistants win over UK and US consumers, but most abandon tools instantly when product suggestions feel irrelevant or pushy.
Ai recommendations online shopping laptop floating product cards

Criteo unveils data-driven AI commerce recommendation

Fri, 6th Feb 2026
#
martech
#
commerce systems
#
personalisation
Criteo launches an AI-powered commerce service that plugs into shopping assistants, promising more relevant product picks from real purchase data.
Gina mccintltd.com  43

AI, cyber threats & the rise of strategic data privacy

Mon, 2nd Feb 2026
#
data protection
#
ransomware
#
digital transformation
AI-fuelled cyber threats and stricter rules are forcing APAC organisations to treat data privacy as a strategic advantage, not mere compliance.
European startup office growth chart eu regulation shields

New book reframes compliance as growth tool for start-ups

Fri, 30th Jan 2026
#
devops
#
supply chain
#
apm
Arcus Compliance founder Lee Bryan's new book urges start-ups to treat regulation as a strategic growth engine, not a drag on innovation.
Uk shopper confused by inconsistent online chair photos living room

AI-edited product images erode trust in marketplaces

Thu, 29th Jan 2026
#
devops
#
cx
#
martech
AI-edited images are eroding trust in online marketplaces, with most UK shoppers blaming platforms for misleading or inconsistent visuals.
Ai cyber attack zero trust server room glowing data shield

AI reshapes data privacy as trust & attacks escalate

Thu, 29th Jan 2026
#
data protection
#
ransomware
#
phishing
AI is transforming data privacy as mistrust soars and cyber attacks accelerate, pushing firms to verify every identity and machine action.
Human designer and ai creating trustworthy portrait ad scene

Study finds AI ads rival humans when visuals build trust

Thu, 29th Jan 2026
#
devops
#
martech
#
apm
AI-made ads can now rival human creative, with trust-building visuals such as clear faces lifting click-through rates in large-scale study.
Moody human silhouette data fragments facing shadowy ai privacy loss

AI heightens data privacy risks & reshapes digital trust

Thu, 29th Jan 2026
#
data protection
#
digital transformation
#
application security
AI's rapid spread, weak data governance and rising scepticism are reshaping digital trust and sharply escalating privacy risks.
Corporate boardroom dusk holographic data shield trust meeting

Privacy shifts from compliance checkbox to market edge

Fri, 23rd Jan 2026
#
data protection
#
data analytics
#
digital transformation
Privacy is shifting from a legal checkbox to a strategic differentiator as watchdogs and customers demand proof of real-world data protection.
Daria gordova zjotkoqthsw unsplash

UK health & beauty marketers to ramp up AI in 2026

Thu, 22nd Jan 2026
#
data analytics
#
digital transformation
#
cx
UK health and beauty marketers plan to deepen AI use in 2026 while boosting hiring, creative budgets and influencer partnerships.
Cramped computer repair shop stressed tech amid used ram ewaste

Explainer: Why service and repair shops are disappearing

Thu, 22nd Jan 2026
#
supply chain
#
clean technologies
#
sustainability
Repair shops once formed the backbone of local high streets. Rising costs, sealed devices and shifting consumer habits are now pushing many to close.
Teen biometric face scan smartphone government age checks privacy

Governments tighten social media age checks for children

Mon, 19th Jan 2026
#
data protection
#
biometrics
#
edge computing
Governments worldwide tighten social media age checks for children, fuelling demand for privacy-friendly facial age estimation tools.
Kids luxury jacket qr tag circular resale eu fashion tracking

Designer Kids Club debuts ReLuxe Story circular IDs

Wed, 14th Jan 2026
#
cx
#
martech
#
supply chain
Designer Kids Club launches ReLuxe Story, using Digital Product Passports to track luxury childrenswear from first purchase to resale.
Ai online shopping discovery consumer laptop phone neural network

Yext predicts AI will redefine online discovery by 2026

Tue, 13th Jan 2026
#
digital transformation
#
cx
#
martech
Yext predicts AI will overhaul online discovery by 2026, as trust in AI search grows and brands race to be chosen by algorithms.
Ai data silhouette rearranging cluttered ecommerce ads page

AI agents to reshape retail, squeeze SaaS & ad spend

Tue, 13th Jan 2026
#
cx
#
martech
#
partner programmes
AI agents will reshape how shoppers discover brands, forcing retailers to rethink visibility as SaaS vendors and ad budgets come under strain.