CPG stories

Syndigo rolls out SynapseGo to let marketers and eCommerce teams trigger approved product data workflows by chat, aiming to cut manual effort.

InMarket highlights six brands as sales-focused campaigns deliver up to USD $1.5 million in incremental sales and stronger return on ad spend.

Showpad rolls out AI-native revenue platform to help field sales teams cut admin, unify coaching and lift execution across customer visits.

Elida Beauty and SnapLogic set up a low-code integration layer to manage orders, logistics and finance after the brand owner's Unilever breakaway.

Klaviyo data show Easter campaigns start weeks ahead but still bunch in the last seven days, with SMS peaking hardest on Sunday.

Campari Group's cloud ERP rollout links finance, supply chain and HR across 24 sites as it adds AI tools to sharpen planning and cut costs.

3PL lands three-year UK fulfilment partnership with GOOD GOOD, covering D2C, Amazon Seller Fulfiled Prime and Holland & Barrett supply.

Syndigo unveils Synapse, an agentic AI platform to automate complex product data workflows for brands and retailers at scale.

ThoughtSpot rolls out Spotter for Industries, AI analytics agents tuned to sector rules to close the “context gap” in enterprise decisions.

Nvidia survey finds AI now widely embedded in operations, driving revenue gains, cost cuts and fresh spend as firms move beyond pilots.

Altimetrik appoints Dhirendra Nath as Chief HR Officer to steer people strategy and culture integration after its merger with SLK.

Supply chains gaining real AI returns share one trait: live, shared trade data that turns fragmented logistics into real‑time decisions.

AI‑driven planograms, AR tools and image recognition are reshaping UK store shelves, cutting costly stock gaps and boosting loyalty.

French retail tech firm EasyPicky opens a Delaware base as it targets the US to help drive 90% of its revenue from international markets by 2028.

Connected packaging sheds its fad status as record executive backing, rising budgets and compliance pressures push it firmly into the boardroom.

Veuve Clicquot names six women leading change in hospitality, music, fashion and climate as finalists for its 2026 Bold Awards.

Unilever taps Google Cloud's AI and data platforms in a five-year deal to build an enterprise-wide digital backbone for its global brands.

Ethique founder Brianne West unveils Incrediballs, plastic-free effervescent tablets aiming to replace bottled soft drinks worldwide.

Point74 unveils Pro PLM platform to help UK food manufacturers ditch spreadsheets, centralise recipes and tighten control of margins.

Consumer goods groups race to modernise fragmented data systems as they lay foundations for scaling AI and agentic tools across factories.