Customer engagement stories
Many marketers are struggling to turn AI budgets into measurable growth, prompting a joint offer on workflow, design and operating model change.
Better delivery visibility is helping the equestrian brand lift conversions and reduce checkout drop-off across 69 countries.
Customer support teams could gain more control as the new toolkit cuts developer queues and ties training into community hubs.
Businesses are shifting to AI-led customer service, lifting 8x8's usage-based revenue by more than 70% in the quarter.
Soft demand and higher AI investment trimmed quarterly earnings, but the Munich-based group still expects low- to mid-single-digit revenue growth this year.
Growing demand for AI coding tools has prompted Cursor to strengthen its regional sales team as it expands closer to customers in ANZ.
Brands risk losing mobile messages in cluttered inboxes as Attentive adds tools to steer RCS or SMS delivery and preserve thread visibility.
Brands risk disappearing from AI search results as Akamai rolls out a tool that reshapes website content for machine readers and tracks visits.
The ranking strengthens Infobip's position with enterprise buyers as CPaaS vendors compete to bundle messaging, voice and AI tools.
Enterprises that fail to embed AI into workflows risk being outpaced by rivals already turning pilots into real business gains.
Members have elected three industry veterans to the board for 2026-27, as GTIA refreshes leadership to guide its strategic direction.
The promotion comes as 8x8 tries to grow EMEA sales for its contact centre and customer experience software amid fierce sector competition.
Brands are being pushed to consolidate marketing tools as Attentive adds agentic AI features across SMS, email, RCS and push notifications.
Spanish-language streaming advertisers gain shoppable video tools as Canela Media expands its offer for brands chasing Hispanic audiences.
Customers can move up the queue by tapping a virtual card in shops, as Shakepay uses a points game to roll out its new prepaid card.
Customers will spend less time hunting for bills and security settings as the bank rolls out a simpler mobile and online layout.
Rugby clubs and provincial unions will get discounted accounting software as Xero deepens ties with New Zealand Rugby beyond branding.
Australian firms are shifting from lean efficiency to resilience, using AI, diversified suppliers and shorter planning cycles to absorb shocks and grow.
Advertisers are being offered access to affluent hotel guests in Sydney, as The Travel Network rolls out screens and QR codes across luxury stays.
US shoppers are making loyalty programmes part of weekly spending, with 91% saying they influence whether they buy again.