Data Driven stories
Bauer partners Experian on cross-platform audience data
2 days ago
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broadcasting
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experian
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multichannel marketing
Bauer and Experian strike deal to let advertisers use the same audience data across audio, radio and publishing platforms.
InMarket spotlights six brands for sales-driven campaigns
3 days ago
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martech
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personalisation
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cdp
InMarket highlights six brands as sales-focused campaigns deliver up to USD $1.5 million in incremental sales and stronger return on ad spend.
Tax Systems launches AI Assistant for cross-border tax
3 days ago
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document management
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digital transformation
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ecm
Tax Systems rolls out AI assistant blending company data and IBFD research to speed cross-border tax analysis for multinational in-house teams.
HSS ProService appoints Sam Davies as Supply Chain Director
5 days ago
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data analytics
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digital transformation
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cx
HSS ProService Marketplace appoints former Amazon manager Sam Davies to drive supplier expansion and digital overhaul.
Black & White Engineering names new CTO & innovation chief
Last week
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hyperscale
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dc
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cto
Black & White Engineering appoints Charlie Bater as Chief Technical Officer and Paul Cook as Global Director of Technology & Innovation amid global expansion.
Why email automation fails without clean and verified data
Last week
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crm
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martech
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personalisation
Clean, verified customer data is the key to effective email automation, as poor records can damage deliverability, targeting and ROI.
Gain Theory says insight gap is cultural, not technical
This month
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data analytics
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digital transformation
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partner programmes
Gain Theory urges marketers to fix cultural barriers and siloed measurement, saying 54% of B2C decision-makers find insights unactionable.
Buckaroo Capital brings merchant finance to Benelux
Last month
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fintech
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martech
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commerce systems
Buckaroo and YouLend launch capital product for Benelux merchants, using transaction data to offer revenue-based working capital through the payments portal.
Milestone turns video data into AI-driven intelligence
Last month
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saas
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data protection
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smart cities
Milestone Systems' Project Hafnia uses AI video language models to turn CCTV streams into real-time, multi‑modal security insight.
Open Media joins VIOOH for UK DOOH programmatic buying
Last month
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uk expansion
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market competition
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real time data
Open Media links with VIOOH to trade 42 UK digital out-of-home screens programmatically, offering 120m monthly impressions to buyers.
UK unveils GBP £2.5bn push for AI & quantum growth
Last month
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hyperscale
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dc
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hpc
UK unveils GBP £2.5bn AI and quantum package, as tech leaders hail Sovereign AI Fund as signal of long-term innovation strategy.
Multiply raises USD $9.5m for self-learning B2B ads
Last month
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crm
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devops
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martech
San Francisco startup Multiply raises USD $9.5m to power self-learning B2B ad campaigns across Google Search, LinkedIn and emerging AI formats.
Payoneer, FundPark launch eCommerce credit for sellers
Last month
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fintech
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martech
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commerce systems
Payoneer teams with FundPark to offer Hong Kong eCommerce sellers AI-driven credit lines of up to USD $10 million via integrated accounts.
The amber problem: Why addresses alone won't solve cross-border payment failures
Last month
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fintech
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risk & compliance
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payment technologies
Cross-border payments are failing despite accurate addresses, exposing a GBP £94 billion data and identity gap banks can no longer ignore.
Confluent says data streaming will enable faster, better decisions
Last month
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data protection
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data analytics
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digital transformation
Confluent says organisations must shift to governed data streaming, with AI agents making millisecond decisions at scale.
Explore Learning urges evidence-led AI in classrooms
Last month
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ai
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ai ethics & governance
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teched
Explore Learning warns schools that hype-fuelled classroom AI risks harming children's learning without robust evidence and human oversight.
LiveRamp unveils AI agents for data-driven marketing
Last month
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data protection
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data analytics
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martech
LiveRamp launches partner-built AI agents in its platform, automating audience planning, cross-media measurement and privacy-safe optimisation.
Start training for a job that doesn't exist yet
Last month
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data analytics
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data science
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management
On International Women's Day, a data leader urges young women to train for unseen careers, valuing curiosity and pivots over rigid plans.
The silent skew: Confronting structural gender bias through data
Last month
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ai ethics & governance
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it industry
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public sector
UK tech's gender gap is no pipeline glitch but structural bias, demanding rigorous use of data and AI oversight to drive real change.
Amperity hires Bridget Perry as Chief Marketing Officer
Last month
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data protection
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digital transformation
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cx
Amperity names seasoned SaaS marketer Bridget Perry as CMO to drive global growth and sharpen its AI-focused customer data platform.