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Digital marketing stories

THG Ingenuity named UK eCommerce partner for Tata brands
eCommerce

THG Ingenuity named UK eCommerce partner for Tata brands

The deal strengthens Tata Consumer Products' UK direct-to-consumer sales as brands increasingly seek closer customer ties through their own sites.

By Sofiah Nichole Salivio • 4 min read • Last week
AI search transactions soar 553% as revenue jumps 312%
Generative AI

AI search transactions soar 553% as revenue jumps 312%

Transactions from AI search visitors rose 553% over 13 months, with revenue up 312% as the channel outpaced organic and paid search.

By Mara Sugue • 4 min read • This month
Obsero raises USD $1.2 million to build AI search tools
Marketing Technologies

Obsero raises USD $1.2 million to build AI search tools

The seed round gives the London-based startup cash to expand its team and product as brands scramble to track visibility in AI search results.

By Karen Joy Bacudo • 4 min read • This month
Lead Velocity warns firms on cyber risks in marketing tools
Customer Relationship Management

Lead Velocity warns firms on cyber risks in marketing tools

A cyber breach can now distort ad spend, customer data and campaign performance if businesses fail to lock down marketing systems.

By Joseph Gabriel Lagonsin • 5 min read • This month

Global Stories

Digital marketing stories

AI search puts Gartner's 2027 PR budget forecast to the test
Generative AI

AI search puts Gartner's 2027 PR budget forecast to the test

As AI search shifts where audiences look for answers, Gartner’s forecast of doubled PR spending by 2027 remains unproven by citation data.

By Karen Joy Bacudo • 5 min read • Yesterday
SAMY buys Get Engaged to expand US social presence
Social Media

SAMY buys Get Engaged to expand US social presence

The takeover boosts SAMY's US reach as brands chase creator-led campaigns and social media work, with Get Engaged keeping its founders and leadership.

By Regine Laguilles • 3 min read • Last week
Experts discuss key tech learnings from BIGSOUND
Data Analytics

Experts discuss key tech learnings from BIGSOUND

Slow ticket sales may reflect late buying, not weak demand, as event organisers are urged to use data sooner and own it fully.

By Louis Rogers and Jess Attwood • 7 min read • Last week
Adobe signs AI fan deal with Alpine Formula One Team
Customer Experience

Adobe signs AI fan deal with Alpine Formula One Team

The partnership is set to reshape Alpine's digital outreach from 2027, as Adobe tools help target fans through AI search and personalised content.

By Mara Sugue • 4 min read • Last week
Explainer: Why Facebook is going to start charging many New Zealand small businesses
eCommerce

Explainer: Why Facebook is going to start charging many New Zealand small businesses

New subscription limits could leave Kiwi owner-operators paying up to NZD $883 a month to keep posting links to customers.

By Nik Dirga • 5 min read • Last week
Eagle Eye teams up with Playable on gamified loyalty
Omnichannel

Eagle Eye teams up with Playable on gamified loyalty

Retailers could keep shoppers engaged between purchases as the tie-up links games to loyalty rewards and first-party data collection.

By Mara Sugue • 4 min read • This month
SIXGUN to boost Ronald McDonald House Australia SEO
Not for profit

SIXGUN to boost Ronald McDonald House Australia SEO

The charity wants to reach more families, donors and volunteers by lifting organic visibility for services people search before they know the brand.

By Mara Sugue • 4 min read • This month
New Zealand firms warned AI search could cost millions
Generative AI

New Zealand firms warned AI search could cost millions

Some New Zealand businesses could face a five-year bill of more than NZD $300 million as AI search shifts shoppers away from Google.

By Mara Sugue • 6 min read • This month

Stories from Other Regions

Digital marketing stories

How an AI-powered messaging campaign could boost your festive season bookings
Personalisation

How an AI-powered messaging campaign could boost your festive season bookings

With December bookings under pressure, hospitality venues are turning to AI-driven SMS and WhatsApp campaigns to reach customers fast and cheaply.

By Jules Holden • 4 min read • Last week
Huntington launches AI studio for small businesses
Risk & Compliance

Huntington launches AI studio for small businesses

Early access is open to non-customers as the bank targets smaller firms that lack dedicated finance and compliance teams.

By Karen Joy Bacudo • 4 min read • Last week
SIOS names Charlie Mantione head of sales, Americas
Disaster Recovery

SIOS names Charlie Mantione head of sales, Americas

The move comes as demand grows for tools that keep critical applications running across cloud and hybrid systems.

By Sofiah Nichole Salivio • 3 min read • Last week
Gen Z in Australia: Why Customer Data Quality Matters
Customer Relationship Management

Gen Z in Australia: Why Customer Data Quality Matters

Poor customer records are distorting Gen Z marketing in Australia, driving wasted messages, failed deliveries and weaker segmentation.

By Shivani Pimpili • 8 min read • This month
Ramp lands multi-year deal with San Francisco 49ers
Fintech

Ramp lands multi-year deal with San Francisco 49ers

The tie-up will put more of the 49ers' spending and travel payments on Ramp's platform while boosting the fintech's Bay Area visibility.

By Karen Joy Bacudo • 3 min read • This month