Direct to consumer (D2C) stories

atis to launch first customer app in May as London salad chain boosts digital ordering, loyalty rewards and direct customer data control.

Dig adds Ideal World Co-founder Paul Wright to its board as the savings platform pushes into consumer tech and digital shopping.

Luxury eCommerce growth slows to 1.8% as AI-driven shopping, price transparency and marketplace sales reshape brands' online control.

Yoto's chief financial officer says Oracle NetSuite has given the children's audio firm a single platform to manage finance, stock and expansion.

Birmingham eCommerce consultancy Cake unveils new brand identity after its strongest year yet, with nine hires and Shopify Premier Partner status.

Mercurius Media Capital fires first shot in safety tech with USD $1.5 million deal to boost LifeSafe's US consumer push.

3PL lands three-year UK fulfilment partnership with GOOD GOOD, covering D2C, Amazon Seller Fulfiled Prime and Holland & Barrett supply.

TikTok Shop and Bazaarvoice link up to push verified customer feedback, photos and videos onto product pages as US sales surge.

THG Commerce teams with Beauty of Joseon for UK TikTok Shop debut, with affiliate creators driving 68% of early revenue and boosting Korean skincare reach.

Ellis Brigham deploys Ingrid across stores and online to speed fulfilment, broaden delivery choices and sharpen post-purchase tracking.

Payoneer teams with FundPark to offer Hong Kong eCommerce sellers AI-driven credit lines of up to USD $10 million via integrated accounts.

Ahead of IWD 2026, Craft Club's Nakisah Williams champions slow, sustainable growth over blitzscaling as a new model of female leadership.

Revuze now tracks TikTok Shop sales and creator performance, unifying commerce data with customer feedback in its market platform.

Paxon names Ranjit Singh Nagra Business Development Manager to spearhead UK expansion and target growth in auto spares and eCommerce logistics.

LIV Golf has unveiled Fan Caddie, an AI 'second-screen' assistant offering real-time stats, replays and shopping while fans watch live.

Ethique founder Brianne West unveils Incrediballs, plastic-free effervescent tablets aiming to replace bottled soft drinks worldwide.

Vyta Health's Vytalise shifts from Magento to a Shopify Plus DTC platform, launching a subscription-led eCommerce push across the UK and EU.

Plus-size outdoor champion Rebecca Dawson named among UK's 100 most inspiring female entrepreneurs in Small Business Britain list.

UK start-up Rove has launched an AI market intelligence platform promising faster, cheaper global expansion for consumer brands.

Talkdesk unveils Commerce Orchestration and Consumer Goods Experience Cloud to coordinate AI-driven retail journeys end to end.