Europe (European) stories - Page 1
Marketers predict traditional SEO obsolete by 2026, survey finds
Yesterday
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martech
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personalisation
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cdp
A SALESmanago survey finds 73% of UK, Polish and Italian marketers expect traditional SEO to become obsolete by 2026 amid shifting consumer trends.
UK consumers sceptical of AI's emotional skills in service roles
2 days ago
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cx
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martech
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ai
UK consumers remain sceptical about AI's ability to provide emotionally intelligent customer service, with only 55% believing it can recognise emotions.
Proofpoint to acquire Hornetsecurity to boost MSP security reach
2 days ago
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data protection
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cloud security
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advanced persistent threat protection
Proofpoint has agreed to acquire Hornetsecurity, boosting its AI-driven Microsoft 365 security services for MSPs and SMBs globally by 2025.
She@Cyber launches free online cybersecurity training for women
Last week
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it training
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digital transformation
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isaca
She@Cyber launches a Europe-wide free training programme to equip women and underrepresented groups with vital cybersecurity skills and boost sector diversity.
AI impact on APAC cybersecurity teams divides leaders & analysts
Last week
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data protection
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siem
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advanced persistent threat protection
Research reveals a stark gap in AI's impact on cybersecurity: 71% of APJ executives see gains, yet only 5% of analysts agree, highlighting trust and effectiveness issues.
EU urges social media ad checks to tackle €4.3bn scam crisis
Last week
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social media
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fraud
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regulation
EU member states urge social media firms to verify advertisers to curb a EUR €4.3bn investment scam crisis sweeping across Europe.
AVK appoints Sarah King to spearhead sustainability drive
Last week
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hyperscale
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dei
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dc
AVK has appointed Sarah King as Head of Corporate Social Responsibility to drive sustainability and social impact initiatives in the data centre sector.
Ekco appoints cloud industry veteran Ben Savage as CEO to drive next phase of growth
Last week
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storage
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endpoint protection
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digital transformation
Ekco appoints Ben Savage as CEO to drive growth and enhance customer experience amid rising UK demand for co-managed security services in cloud environments.
Altia appoints Natalie Farr to drive EMEA sales & partnerships
Last week
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ai
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microsoft
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google
Altia names Natalie Farr as Director of Sales and Partnerships for EMEA to boost growth and deploy its new investigative platform across the region.
AI startups lead in Viva Technology list of Europe's top 100
Last week
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fintech
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blockchain
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supply chain & logistics
Viva Technology ranks Top 100 Rising European Startups for 2025, spotlighting 15 AI firms among emerging innovators across 22 sectors and 13 countries.
Strong data management could unlock AUD $115 trillion globally
Last week
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data analytics
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digital transformation
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partner programmes
Global firms could boost revenue by AUD $115 trillion through better data management, yet poor data integrity risks costing billions worldwide.
Proofpoint unveils AI-powered governance tools for compliance
Last week
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data protection
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hyperscale
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risk & compliance
Proofpoint launches AI-powered communications governance solution on AWS, enhancing compliance and archiving for financial firms amid complex regulations.
UK warned cyber security efforts lag behind evolving threats
This month
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ransomware
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phishing
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email security
UK experts warn ransomware tactics are advancing rapidly, pressuring government to overhaul cyber resilience amid rising attacks on public and private sectors.
Hyundai Motor rolls out HCloud platform for 10 million users
This month
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digital transformation
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hyperscale
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cx
Hyundai Motor Group uses Equinix data centres worldwide for its HCloud platform, boosting connected car services for over 10 million subscribers with lower latency.
Creative HQ & Salamander Advisory partner for startup support
This month
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creative hq
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startup ecosystem
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creative technologies
Salamander Advisory partners with Creative HQ to boost post-acceleration support, helping NZ B2B tech startups scale up with expert operational guidance.
Five trends shaping enterprise tech: AI, connectivity, cars
This month
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uc
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digital transformation
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edge computing
IoT Analytics identifies five key technology trends transforming enterprise tech, from edge AI advances to evolving satellite connectivity and automotive computing.
Hyundai deploys HCloud in global Equinix centres for car services
This month
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network infrastructure
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hybrid cloud
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digital transformation
Hyundai Motor Group is deploying its private HCloud platform in Equinix data centres globally to enhance connected car services for over 10 million users.
Endava to accelerate Google Agentspace enterprise AI
This month
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digital transformation
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ai
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agentic ai
Endava partners with Google as an implementation ally for Agentspace, aiding businesses to adopt AI-driven agents for enhanced workflow efficiency.
Desktop PC sales remain strong in Europe as mini PCs surge
This month
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windows 11
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consumer electronics
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gdp
Europe's PC desktop sales remain strong in early 2025, with consumer notebooks outperforming commercial ones amid uneven market recovery across countries.
Eagle Eye & Ecrebo partner to boost smart receipt marketing
This month
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cx
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martech
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commerce systems
Eagle Eye and Ecrebo have partnered to blend personalised marketing with POS tech, enhancing retail promotions and loyalty programmes at store checkouts.