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Football stories

Arsenal tops Premier League Instagram value ranking
Digital Engagement

Arsenal tops Premier League Instagram value ranking

The North London club generated GBP £37.7 million from Instagram in early 2026, widening the gap over rivals and boosting commercial clout.

By Sofiah Nichole Salivio • 3 min read • Last month
Street Soccer Foundation launches tech recycling scheme
Data Protection

Street Soccer Foundation launches tech recycling scheme

Companies can now offset IT disposal costs while funding support for young people affected by homelessness through a recycling-linked credit scheme.

By Sofiah Nichole Salivio • 4 min read • Last month
Businesses warned of traffic surge at England half-time
Fintech

Businesses warned of traffic surge at England half-time

England's semi-final could send shoppers online in a half-time rush, with slower sites risking lost sales and checkout failures.

By Sofiah Nichole Salivio • 3 min read • Last month
UK fans struggle to spot AI sports sites, survey finds
Artificial Intelligence

UK fans struggle to spot AI sports sites, survey finds

Only 41% of UK consumers feel able to spot AI-written content, leaving sports fan communities exposed to misleading posts and fake quotes.

By Sofiah Nichole Salivio • 4 min read • Last month

Global Stories

Football stories

World Cup fraud shifts to verified accounts & withdrawals
Gaming

World Cup fraud shifts to verified accounts & withdrawals

Operators faced a 38% rise in suspicious withdrawals as World Cup fraud shifted from sign-ups to verified accounts, SEON said.

By Sean Mitchell • 4 min read • 2 days ago
Flashscore makes AI presenter AILA a permanent feature
Marketing Technologies

Flashscore makes AI presenter AILA a permanent feature

The avatar is set to front multilingual video and announcements across 31 markets, helping Flashscore scale content without local presenters.

By Sofiah Nichole Salivio • 5 min read • 3 days ago
World Cup lifts Baselane short-term rental income in host cities 60%
Fintech

World Cup lifts Baselane short-term rental income in host cities 60%

Host-city landlords saw a sharp uplift as tournament demand pushed Baselane customers' short-term rental payouts up 60% year on year.

By Sofiah Nichole Salivio • 4 min read • This month
Haaland tops US World Cup sentiment in social media
YouTube

Haaland tops US World Cup sentiment in social media

His World Cup antics drew 43% positive US social sentiment, putting Erling Haaland ahead of Lionel Messi and Cristiano Ronaldo online.

By Regine Laguilles • 4 min read • Last month
Personalised fan experiences top 2030 World Cup study
Smart Cities

Personalised fan experiences top 2030 World Cup study

Supporters want tailored journeys over stadium spectacle at the 2030 FIFA World Cup, as 40% backed personalisation in Designit's survey.

By Regine Laguilles • 4 min read • Last month
Dentsu & Uber Advertising target football fans live
eCommerce

Dentsu & Uber Advertising target football fans live

Fans shopping before kick-off are being targeted as advertisers chase last-minute beer, spirits and snack sales on Uber's platform.

By Sofiah Nichole Salivio • 4 min read • Last month
World Cup drives demand for data centre resilience
Disaster Recovery

World Cup drives demand for data centre resilience

Streaming, ticketing and live analytics at the expanded tournament are straining the unseen power systems that keep matches online and broadcast.

By Sofiah Nichole Salivio • 4 min read • Last month
O2 extends USA roaming for England fans in tournament
Mobile data

O2 extends USA roaming for England fans in tournament

Eligible England supporters in the US can now avoid daily roaming fees on O2 during the rest of the tournament, with credits back to 20 July.

By Sofiah Nichole Salivio • 3 min read • Last month
Midea signs five-year sleeve deal with FC Barcelona
Smart Home

Midea signs five-year sleeve deal with FC Barcelona

The sleeve sponsorship gives Midea repeated exposure to Barcelona's vast global audience as it targets stronger brand recognition in Australia and New Zealand.

By Sofiah Nichole Salivio • 4 min read • Last month
Atos powers Special Olympics USA Games tech services
Digital Transformation

Atos powers Special Olympics USA Games tech services

Thousands of athletes and volunteers relied on Atos's systems to keep competition data, entries and results running smoothly at the 2026 event.

By Sofiah Nichole Salivio • 4 min read • Last month

Stories from Other Regions

Football stories

World Cup ad bids surge for Popovic content in Australia
Gaming

World Cup ad bids surge for Popovic content in Australia

Advertisers paid a premium to reach Australia's World Cup audience as content on Tony Popovic drew 23.5 times more bidding than pre-tournament levels.

By Sofiah Nichole Salivio • 4 min read • Last month
Miami stadium gets Blackline air monitors for World Cup
Smart Cities

Miami stadium gets Blackline air monitors for World Cup

Live gas readings will help commanders spot hazards quickly at Miami's World Cup stadium, where crowds may reach one million.

By Sofiah Nichole Salivio • 3 min read • Last month
Bon Charge launches month-long sale on wellness tech
eCommerce

Bon Charge launches month-long sale on wellness tech

Younger Australians are driving demand for wellness devices as the Sydney brand offers 30% off in a one-day flash sale and 25% for a month.

By Sofiah Nichole Salivio • 4 min read • Last month