Gen Z stories
The UK launch faces a tough sell, with ZYMIX needing to win over Gen Z users accustomed to separate apps for messaging, payments and discovery.
A survey of 9,000 gamers suggests frustration is fleeting, with most rage quitters returning to play within hours and enjoying it more.
Viral lookalikes are spreading fast across toy and game marketplaces, with cheaper copies now posing safety and reputational risks for brands.
UK regulators may soon tighten scrutiny, after a study found 89% of top crypto posts on social media breached FCA promotion rules.
Britons aged 25 to 34 are three times as likely as over-65s to fall victim, with social media and AI worsening scams.
The deal lets retailers target younger shoppers on Snapchat and tie ad spend to sales, as Officeworks tests offsite retail media.
Borrowers can now pledge digital assets instead of selling them, as the pair widen a home loan offer beyond a limited trial.
Only a minority of forced-view video adverts are watched as intended, leaving UK and US brands buying attention that often never arrives.
South Korean travellers can now book a San Francisco trip through creator Sumin Kim, as BYRDLI ties social inspiration directly to sales.
Subscription-fatigued viewers in more than 90 countries can now pay only for time watched as MovieMe shares 70% of viewing revenue with creators.
Shoppers are set to curb non-essential buying, even as Epsilon expects GBP £17.9 billion to be spent across the Golden Quarter.
American employers are being judged harshly by young workers, with most Gen Z respondents saying overseas experience matters more than a US-only career.
Sales data from a Korean reCommerce platform show cultural moments can revive long-discontinued items and expose demand before retail catches up.
More than six in 10 Australian retailers are covering at least half their higher costs themselves, squeezing margins as shoppers stay price-sensitive.
Dependence on artificial intelligence is now a bigger worry for US workers than layoffs, with many fearing it could erode creativity and skills.
AI is unsettling young Australians' job plans as WORK180 warns one in four jobseekers have been searching for work for over a year.
A skills gap in critical systems is widening as veteran mainframe engineers near retirement, pushing firms to train new recruits with AI support.
In Australia, more than a quarter of Gen Z say AI tools make them feel less connected, the highest share in a three-country study.
Consumers aged 60 and over are most likely to stick with AI support if it solves problems, highlighting performance as the key loyalty driver.
Work-life balance now outweighs pay for Indian jobseekers, with 46% planning to switch employers within six months, Randstad found.
