Greenwashing stories

Exclusive: How Greenbox tackles tech waste with data security focus
Last week
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data protection
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physical security
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cleantech
Wayne Angus, Country Manager of Greenbox, highlights the urgent need for data security and environmental sustainability in tech waste management across Australasia.

AI shaping brand visibility shifts to credibility economy
Last month
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martech
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llms
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ai
A new report reveals that AI platforms now heavily rely on earned media for brand visibility, reshaping how Australian businesses are discovered.

Consumers willing to pay more for sustainable products
Wed, 26th Mar 2025
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cleantech
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sustainability
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millennials
A new survey reveals consumers in Australia and New Zealand are keen to pay more for sustainable household products, despite doubts over corporate claims.

Why Australian companies need to reconsider their net zero plans in 2025
Mon, 25th Nov 2024
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dei
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cleantech
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climate change
As over 66% of ASX200 companies commit to net zero by 2023, a recent analysis reveals fewer than 4% have credible plans to realise these targets.

AI seen as potential fix for corporate reporting concerns
Wed, 23rd Oct 2024
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data analytics
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dei
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ai
A recent survey reveals 96% of finance leaders worry about non-financial reporting data reliability, with many considering AI as a potential remedy.

GaiaLens wins ESG innovation funding for anti-greenwashing
Tue, 15th Oct 2024
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dei
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ai
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cleantech
GaiaLens has been named a winner of FinTech Scotland's ESG innovation call, securing funding to enhance its Greenwashing Analytics Solution.

DLA Piper report highlights 2024 global M&A trends & insights
Tue, 30th Jul 2024
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dei
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ai
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dla piper
DLA Piper's 2024 Global M&A Intelligence Report reveals crucial trends in the M&A sector, highlighting buyer dominance and the rising influence of AI and ESG factors.

Brands & AI gear up for Olympics spotlight & challenges
Tue, 16th Jul 2024
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cx
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martech
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hcm
Brands worldwide prepare to leverage the 2024 Summer Olympics' extensive visibility, with 41% of US adults poised to follow closely.

BSI launches international net zero standard development effort
Thu, 4th Jul 2024
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cleantech
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sustainability
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climate change
BSI and ICONTEC have launched a major initiative to develop an international net zero standard by COP30, aiming to clarify the net zero transition and boost climate action.

Pathzero number one in global carbon emissions data
Thu, 30th May 2024
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cleantech
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sustainability
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data collection
Australian start-up Pathzero has become the world’s largest private markets carbon emissions data network, covering USD $3.5 trillion in assets.

Australia's top firms advocate for mandatory digital ESG reporting
Thu, 23rd May 2024
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fintech
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dei
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genai
Major Australian firms like Deloitte and PwC back mandatory digital ESG reporting to comply with evolving regulations, aiming for easier, accurate disclosures.

Verne partners with VAXA to offset carbon emissions in Iceland
Tue, 14th May 2024
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hyperscale
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dc
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power / energy
Verne teams up with biotech firm VAXA to further cut carbon emissions, despite already using 100% renewable energy at Icelandic data centres.

Greenhushing: A ‘how to’ for businesses to get their confidence back
Wed, 28th Feb 2024
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cleantech
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sustainability
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leadership
Greenhushing is a significant threat to climate progress, and it's time for businesses to proudly communicate their legitimate efforts.

Lean and green: five steps to improve your business and carbon health
Wed, 7th Feb 2024
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storage
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power / energy
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cleantech
Businesses must directly tackle carbon emissions for financial savings and reputation; enterprises are urged to follow five steps towards digital sobriety and cleaner carbon health.

Mashreq & Fils pair up for corporate carbon offsetting service
Tue, 23rd Jan 2024
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fintech
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cleantech
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sustainability
Mashreq and UAE fintech, Fils, collaborate to launch a blockchain-based, carbon offsetting service to counter 'greenwashing'.

Companies fear unintentional greenwashing, study reveals
Mon, 15th Jan 2024
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power / energy
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cleantech
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sustainability
Over half of UK businesses fear unintended 'greenwashing' due to unclear carbon footprint reporting, as gov't considers stricter emissions disclosure rules.

Investors doubt sincerity of corporate sustainability reports, PwC survey reveals
Thu, 28th Dec 2023
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risk & compliance
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genai
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data privacy
94% of investors doubt the credibility of corporations' sustainability reports, suggests 2023 PwC Global Survey.

AI and sustainability amongst key fintech trends for 2024
Wed, 20th Dec 2023
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cx
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blockchain
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martech
Lanistar Chief Executive Officer, Jeremy Baber, spotlights AI, Gen Z adoption, and sustainability as 2024's major fintech trends.

Colt forecasts top tech trends including AI & edge computing
Thu, 14th Dec 2023
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edge computing
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casb
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risk & compliance
Colt Technology Services predicts AI, edge computing and network greening as major enterprise tech trends for 2024.

Capgemini report highlights growing Australian sustainability efforts
Thu, 23rd Nov 2023
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genai
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ai
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ai models
More than half of Australian executives report active engagement in sustainability strategy, according to a report by Capgemini Research Institute.