CFOtech UK - Technology news for CFOs & financial decision-makers

Greenwashing stories

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Exclusive: How Greenbox tackles tech waste with data security focus
Last week
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data protection
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physical security
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cleantech
Wayne Angus, Country Manager of Greenbox, highlights the urgent need for data security and environmental sustainability in tech waste management across Australasia.
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AI shaping brand visibility shifts to credibility economy
Last month
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martech
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llms
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ai
A new report reveals that AI platforms now heavily rely on earned media for brand visibility, reshaping how Australian businesses are discovered.
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Consumers willing to pay more for sustainable products
Wed, 26th Mar 2025
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cleantech
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sustainability
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millennials
A new survey reveals consumers in Australia and New Zealand are keen to pay more for sustainable household products, despite doubts over corporate claims.
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Why Australian companies need to reconsider their net zero plans in 2025
Mon, 25th Nov 2024
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dei
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cleantech
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climate change
As over 66% of ASX200 companies commit to net zero by 2023, a recent analysis reveals fewer than 4% have credible plans to realise these targets.
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AI seen as potential fix for corporate reporting concerns
Wed, 23rd Oct 2024
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data analytics
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dei
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ai
A recent survey reveals 96% of finance leaders worry about non-financial reporting data reliability, with many considering AI as a potential remedy.
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GaiaLens wins ESG innovation funding for anti-greenwashing
Tue, 15th Oct 2024
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dei
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ai
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cleantech
GaiaLens has been named a winner of FinTech Scotland's ESG innovation call, securing funding to enhance its Greenwashing Analytics Solution.
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DLA Piper report highlights 2024 global M&A trends & insights
Tue, 30th Jul 2024
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dei
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ai
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dla piper
DLA Piper's 2024 Global M&A Intelligence Report reveals crucial trends in the M&A sector, highlighting buyer dominance and the rising influence of AI and ESG factors.
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Brands & AI gear up for Olympics spotlight & challenges
Tue, 16th Jul 2024
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cx
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martech
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hcm
Brands worldwide prepare to leverage the 2024 Summer Olympics' extensive visibility, with 41% of US adults poised to follow closely.
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BSI launches international net zero standard development effort
Thu, 4th Jul 2024
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cleantech
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sustainability
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climate change
BSI and ICONTEC have launched a major initiative to develop an international net zero standard by COP30, aiming to clarify the net zero transition and boost climate action.
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Pathzero number one in global carbon emissions data
Thu, 30th May 2024
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cleantech
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sustainability
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data collection
Australian start-up Pathzero has become the world’s largest private markets carbon emissions data network, covering USD $3.5 trillion in assets.
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Australia's top firms advocate for mandatory digital ESG reporting
Thu, 23rd May 2024
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fintech
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dei
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genai
Major Australian firms like Deloitte and PwC back mandatory digital ESG reporting to comply with evolving regulations, aiming for easier, accurate disclosures.
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Verne partners with VAXA to offset carbon emissions in Iceland
Tue, 14th May 2024
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hyperscale
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dc
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power / energy
Verne teams up with biotech firm VAXA to further cut carbon emissions, despite already using 100% renewable energy at Icelandic data centres.
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Greenhushing: A ‘how to’ for businesses to get their confidence back
Wed, 28th Feb 2024
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cleantech
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sustainability
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leadership
Greenhushing is a significant threat to climate progress, and it's time for businesses to proudly communicate their legitimate efforts.
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Lean and green: five steps to improve your business and carbon health
Wed, 7th Feb 2024
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storage
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power / energy
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cleantech
Businesses must directly tackle carbon emissions for financial savings and reputation; enterprises are urged to follow five steps towards digital sobriety and cleaner carbon health.
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Mashreq & Fils pair up for corporate carbon offsetting service
Tue, 23rd Jan 2024
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fintech
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cleantech
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sustainability
Mashreq and UAE fintech, Fils, collaborate to launch a blockchain-based, carbon offsetting service to counter 'greenwashing'.
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Companies fear unintentional greenwashing, study reveals
Mon, 15th Jan 2024
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power / energy
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cleantech
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sustainability
Over half of UK businesses fear unintended 'greenwashing' due to unclear carbon footprint reporting, as gov't considers stricter emissions disclosure rules.
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Investors doubt sincerity of corporate sustainability reports, PwC survey reveals
Thu, 28th Dec 2023
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risk & compliance
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genai
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data privacy
94% of investors doubt the credibility of corporations' sustainability reports, suggests 2023 PwC Global Survey.
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AI and sustainability amongst key fintech trends for 2024
Wed, 20th Dec 2023
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cx
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blockchain
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martech
Lanistar Chief Executive Officer, Jeremy Baber, spotlights AI, Gen Z adoption, and sustainability as 2024's major fintech trends.
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Colt forecasts top tech trends including AI & edge computing
Thu, 14th Dec 2023
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edge computing
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casb
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risk & compliance
Colt Technology Services predicts AI, edge computing and network greening as major enterprise tech trends for 2024.
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Capgemini report highlights growing Australian sustainability efforts
Thu, 23rd Nov 2023
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genai
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ai
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ai models
More than half of Australian executives report active engagement in sustainability strategy, according to a report by Capgemini Research Institute.