Helen Richardson stories

Helen Richardson explores the fast‑evolving intersection of data, artificial intelligence and customer experience, with a particular focus on how complex organisations modernise the way they use information. Her writing breaks down technical change into clear, practical narratives that show what it really takes to move from legacy systems and fragmented databases to intelligent, connected customer journeys.

In her recent work on making insurance customer data AI ready, Helen examines how insurers are cleaning, connecting and governing sprawling records to create a single, accurate view of each customer. Readers will gain insight into why this foundation is essential for hyper‑personalised products, more accurate risk assessment and smoother claims, as well as the organisational and cultural shifts required to unlock AI’s potential in data‑heavy sectors.