Influencer Marketing stories
AppDirect buys PartnerStack to expand B2B sales platform
4 days ago
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saas
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martech
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commerce systems
AppDirect deepens B2B distribution push with PartnerStack deal, adding partner-management software and a network of 138,000 businesses.
AI skincare searches surge as consumers seek guidance
Last week
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martech
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personalisation
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cdp
AI skincare searches jump 2,647% as Fresha says beauty buyers are turning to image analysis, smart devices and app-led routines for guidance.
Shoppers turn against AI social content, survey finds
Last week
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cx
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martech
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partner programmes
Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.
Levanta acquires Perch+ to expand Amazon marketplace
Last week
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martech
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commerce systems
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e-commerce
Levanta buys Perch+ as it broadens creator and affiliate tools for Amazon sellers, adding hundreds of merchants and publishers to its platform.
OpenAI acquires TBPN to expand media and strategy reach
Last week
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digital entertainment
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genai
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ai
OpenAI buys TBPN, adding Silicon Valley's influential daily tech talk show to its Strategy team while pledging editorial independence.
CEEK appoints Caroline Mercurio as Chief Operating Officer
This month
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cartech
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ai
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e-commerce
CEEK names Caroline Mercurio as first Chief Operating Officer as London agency, up 50% in 2025, strengthens leadership amid AI shift.
Adclear partners NinjaTrader on AI compliance checks
This month
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saas
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crypto
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fintech
NinjaTrader turns to Adclear's AI to speed compliance checks on marketing across the US and Europe as financial promotion rules tighten.
AI Personality Awards launch with GBP £67,000 prize
Last month
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digital entertainment
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genai
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ai
OpenArt, Fanvue and ElevenLabs launch AI Personality awards as virtual stars chase brands, subscriptions and a GBP £67,000 prize fund.
AI Personality awards launch with USD $90,000 prize
Last month
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genai
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ai
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ai ethics & governance
AI creator platforms launch awards with USD $90,000 prize fund as virtual personalities move deeper into the online economy.
THG Commerce backs Beauty of Joseon’s UK TikTok Shop
Last month
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partner programmes
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e-commerce
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marketing
THG Commerce teams with Beauty of Joseon for UK TikTok Shop debut, with affiliate creators driving 68% of early revenue and boosting Korean skincare reach.
Creators eclipse broadcasters in Oscars social media surge
Last month
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martech
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digital engagement
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marketing
Influencers, not film studios or TV networks, stole the Oscars spotlight this year as creator content drove surging social media engagement.
Manchester Tech Week 2026 expands into city-wide festival
Last month
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edutech
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uc
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smart cities
Manchester Tech Week 2026 becomes a city-wide festival, with 10,000+ expected for AI, cybersecurity and digital transformation events.
Finspector revamps AI to police finfluencer promos
Last month
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saas
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digital transformation
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fintech
Cambridge-based Finspector has rebuilt its AI platform to scan finfluencer videos, images and posts as UK regulators tighten oversight.
UK retailers turn to TikTok & AI as social shopping grows
Last month
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digital transformation
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martech
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omnichannel
UK retailers step up TikTok and AI shopping experiments as social feeds overtake high streets and search as the place to discover products.
Trust as a measurable asset for CMOs in the age of AI
Last month
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cx
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martech
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partner programmes
As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.
Food & drink brands double down on influencers for 2026
Last month
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martech
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partner programmes
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cdp
European food and drink brands will boost influencer spend and creator rosters in 2026, shifting from test campaigns to long-term strategy.
Gym app SPORTL launches in London after GBP £250,000 raise
Last month
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healthtech
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sports
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subscriptions
Gym booking app SPORTL launches in London after GBP £250,000 pre-seed, offering pay-as-you-train access at 50 studios with no memberships.
SPORTL raises GBP £250,000 to launch London fitness app
Last month
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healthtech
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smb
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revenue management
SPORTL secures GBP £250,000 pre-seed funding to launch a pay-as-you-train fitness booking app with 50 partner gyms across London.
Seven influencers sentenced over illegal FX promos
Last month
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risk & compliance
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marketing
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instagram
Seven influencers with 4.5m Instagram followers were sentenced for pushing an illegal FX scheme in a case the FCA says should warn others.
Taboola predicts five trends reshaping travel marketing
Last month
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data protection
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cx
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martech
Taboola forecasts 2026 travel marketing will hinge on personalisation, mobile-first booking, creator content, social search and first-party data.