Influencer Marketing stories - Page 3

Tesco tops the UK's Christmas social media league, outpacing rivals on engagement and EMV with a wide-reaching creator-led strategy.

AI agents will reshape brand discovery by 2026, Kantar predicts, as marketers race to optimise for algorithmic assistants and micro‑communities.

Social media fuelled a Black Friday boom in the UK, as Rithum data showed global social sales soaring 152% and online spend up 27%.

Adobe has built a dedicated YouTube Shorts workspace into Premiere mobile, letting creators edit vertical clips and upload directly in-app.

Gen Z now trust online creators over tech brands, reshaping how phones, wearables and smart home devices are discovered and bought.

Australia's youth social media ban forces brands and cyber experts to rethink risk, digital literacy and how they reach young audiences.

Gen Z is turning away from polished ads and backing creators, forcing brands to pivot towards social commerce and community-led influence.

Gen Z's 'Returniture' habit of sending back bulky furniture bought online is soaring, leaving UK retailers to shoulder rising costs and complexity.

A viral festival clip of a top influencer sipping from a pink Huski champagne flute has sent global demand for the Kiwi drinkware brand soaring.

UK brands plan to boost influencer marketing budgets in 2026, focusing on micro-influencers and tech-driven campaigns for better engagement and ROI.

AI is revolutionising retail by automating manual product tasks, enabling faster listings and freeing teams to enhance customer experience and boost sales.

CEEK partners with chef Ross Shonhan to launch Lilibet's, a luxury seafood restaurant opening this year at Queen Elizabeth II's historic Mayfair birthplace.

Marketers must evolve search strategies, blending proven tactics with AI trends to thrive amid Google's shift to AI-driven search landscapes.

Pulse Advertising names Maximillian Adagio as Senior Director, Growth to expand its US client base in a rapidly evolving digital marketing landscape.

UK and EU influencer marketing evolves with stricter compliance and education, boosting transparency and professionalism amid rising regulatory demands.

Forrester warns that AI errors could cost B2B firms over USD $10 billion by 2026 due to unregulated tool use, while influencer spending and AI negotiation rise.

Brands are reallocating 50% of their ad budgets to influencer marketing in 2025, shifting focus from traditional ads to creator partnerships for better engagement.

Gen Z UK shoppers are prioritising viral trends and influencer promotion over traditional brand loyalty, reshaping consumer trust according to SAP Emarsys.

Forrester forecasts major agency mergers, job cuts of 15%, and growth in creator-led marketing by 2026 amid automation and industry shifts.

Hypetap appoints Chris Davis and Albertine Brandon to lead its UK expansion, boosting influencer marketing growth across the region in 2024.