CFOtech UK - Technology news for CFOs & financial decision-makers

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Fitness apps face scrutiny over data security risks

Tue, 7th Jan 2025
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cybersecurity
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instagram
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kaspersky
As digital fitness services surge in popularity, Kaspersky warns users of potential data security risks, urging precautions to protect personal information.
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Charlotte Tilbury leads Christmas social media beauty race

Tue, 24th Dec 2024
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e-commerce
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instagram
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social media
Charlotte Tilbury has emerged as the top beauty brand on social media this Christmas, capturing a 42.7% share of voice across platforms like TikTok and Instagram.
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Vertical Leap highlights shifts in search marketing trends

Sat, 23rd Nov 2024
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cx
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martech
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google
Vertical Leap urges brands to adapt to a shifting digital landscape as Google's market share falls to 91.02%, highlighting new challenges and opportunities.
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UK survey reveals generational divides in customer service preferences

Wed, 25th Sep 2024
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agentic ai
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instagram
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social media
A new CommBox survey highlights UK's generational rift in customer service preferences, with Gen Z favouring digital channels while older consumers still prefer phone calls.
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Gen Z demands more digital channels for customer service

Fri, 20th Sep 2024
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e-commerce
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agentic ai
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instagram
New research by CommBox reveals UK Gen Z shoppers prefer digital channels like WhatsApp for customer service, while older generations stick to phone calls.
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Bitdefender unveils first comprehensive security for creators

Mon, 9th Sep 2024
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malware
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phishing
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advanced persistent threat protection
Bitdefender launches Security for Creators to guard YouTubers, digital professionals, and influencers against cyber threats like account takeovers, fraud, and malware.
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Gen Z dining habits: prioritising trust, deals, & takeaways

Thu, 18th Jul 2024
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youtube
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instagram
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market
Generation Z's dining habits reveal a focus on convenience and value, with 42% opting for takeaway on Fridays and 93% trusting friends over influencers, Deliverect finds.
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AI deepfake scams rise in health supplement fraud

Fri, 12th Jul 2024
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ai
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healthtech
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bitdefender
Bitdefender reports a surge in AI and deepfake tech use by fraudsters on social media, promoting fake health supplements and miracle cures, targeting millions globally.
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Endor Labs warns of critical vulnerabilities in CocoaPods

Wed, 10th Jul 2024
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malware
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supply chain
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cybersecurity
Endor Labs reveals major security flaws in CocoaPods, threatening apps like Instagram and Uber. Critical CVEs could impact Swift and Objective-C supply chains.
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Study reveals minimal ad view time boosts brand awareness

Tue, 2nd Jul 2024
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youtube
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facebook
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instagram
A study by Playground xyz reveals key insights into how minimal ad viewing durations on platforms like Instagram and TikTok affect brand outcomes.
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OpenAI disrupts five covert influence operations in three months

Sun, 2nd Jun 2024
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ai
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ai models
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facebook
OpenAI has thwarted five covert influence operations over three months, leveraging AI to disrupt attempts by malicious actors to misuse the technology for deceptive activities.
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Salesforce enhances Service Cloud for unified customer care

Fri, 24th May 2024
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martech
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personalisation
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cdp
Salesforce enhances Service Cloud with new features to unify data across digital channels, providing a seamless, personalised customer experience through their Einstein 1 Platform.
Xero

A beginners guide to attending Xerocon London

Tue, 23rd Apr 2024
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fintech
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financial systems
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xero
Xerocon London's first-timers' guide provides essential insights to prepare for the thrilling atmosphere of the event, which will alter one's perspective on accounting.
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Team5pm forms data-driven content group with acquisition

Thu, 4th Apr 2024
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instagram
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film
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tiktok
Data-focused video agency team5pm acquires Lijm Amsterdam to form a content group, capable of meeting the advanced demands of future Chief Marketing Officers.
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IAS extends AI-driven brand safety measures on Facebook & Instagram

Tue, 6th Feb 2024
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facebook
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instagram
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verizon
Integral Ad Science expands its AI-driven Total Media Quality Brand Safety across Facebook and Instagram, enabling advertisers to gain better insight into campaign safety and appropriateness.
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Global social media users surpass 5 billion mark, reports Digital 2024

Wed, 31st Jan 2024
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instagram
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social media
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whatsapp
Global social media users sail past the 5 billion mark, making up 62.3% of the population, as Digital 2024 report unveils commercial platforms' strong year-on-year growth.
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Instagram influencer marketing expected to hit USD $22 billion by 2025

Mon, 22nd Jan 2024
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martech
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youtube
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instagram
HypeAuditor report predicts Instagram influencer marketing will reach a dramatic USD $22 billion by 2025, driven by a surge in social eCommerce and a shift to digital advertising.
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Risk Outlook 2024 warns of AI-driven misinformation threat

Mon, 8th Jan 2024
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risk & compliance
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facebook
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instagram
The International SOS Risk Outlook 2024 warns of the growing impact of AI-induced misinformation, citing AI-manipulated videos of Singapore's PM as a key concern.
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'Data Never Sleeps': Domo's annual report reveals escalating online activity

Wed, 20th Dec 2023
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uc
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digital entertainment
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ai
Domo's 11th 'Data Never Sleeps' report reveals skyrocketing dynamics of online interaction, driven by innovation in entertainment and commerce.
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Cloudflare reports 25% spike in global traffic & rise in cyber threats in 2023

Mon, 18th Dec 2023
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hyperscale
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public cloud
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it automation
Cloudflare reveals a 25% surge in global internet traffic and heightened cybersecurity threats in its 2023 report.