Kantar stories
The appointment adds Whitehall credibility as Electric Twin pushes its synthetic audience tool into sensitive public and commercial decision-making.
Familiarity with AI fakery is not improving detection, as a UK survey found Britons struggled to spot manipulated video and stills.
London AI start-up Electric Twin raises USD $14m to grow its synthetic audience tech, pitched as a faster alternative to market research.
Nationwide wins Best Use of Customer Insight at the Institute of Customer Service Awards 2025 for its work with Medallia and Kantar improving member experience.
Kantar's latest report reveals a surge in ad-supported streaming subscriptions in the UK, rising to 31% amid changing viewer habits and economic pressures.
The tie-up could help project-based firms modernise ageing finance systems across the UK and Europe without disrupting operations.
Investor concern is mounting as WARC says Meta's ad business will fund most of its USD $125 billion to USD $145 billion AI spending.
Brands face falling traffic as AI summaries and zero-click searches push marketers to rethink visibility across search and discovery channels.
Barrows Connected Store and QSIC partner to sync in‑store video and audio, promising data‑driven, unified retail media and measurement.
Brands are chasing clicks and dashboards, but neglecting to measure meaning, impact and equity that drive long-term value and growth.
YouTube sets 2026 agenda with tougher child safety tools, bigger creator payouts and expanded AI across production and viewing.
AI agents will reshape brand discovery by 2026, Kantar predicts, as marketers race to optimise for algorithmic assistants and micro‑communities.
Qualtrics has refreshed its Partner Programme with new tiered tracks to boost global partner growth and enhance experience management capabilities.
Medallia has appointed Carrie Parker as its new Chief Marketing Officer, bringing over 25 years of experience from major firms including Cision and American Express.
Social feeds and AI now drive discovery for most young Australians, leaving Google first choice for just 26% of Gen Z shoppers.
Rising participation shows Australian marketers are now focusing on governance, workforce readiness and scaling AI beyond early trials.
Travellers face costly border delays when chatbot visa advice is wrong, as one solo backpacker learned at the Vietnam-Cambodia crossing.
Charities are being urged to move beyond AI trial use as a new four-week course tackles governance, ethics and practical deployment.
YouTube celebrates 20 years, with Canadian creators contributing CAD $1.8 billion to GDP and inspiring a global audience through diverse content and innovation.
Amazon has welcomed Melbourne-based adtech startup Vudoo into its Publisher Services Connections Marketplace, enhancing publishers' ability to monetise content effectively.
