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Market research stories

Nearly half of UK adults question message authenticity
Phishing

Nearly half of UK adults question message authenticity

Trust in digital messages is fraying, with 46% of UK adults doubting whether an email or text was genuine, according to new research.

By Sean Mitchell • 4 min read • Last week
UK finance brands lag in paid social ad creativity
Fintech

UK finance brands lag in paid social ad creativity

Paid social costs are rising as UK finance marketers struggle to produce enough creative for platforms that now reward constant ad testing.

By Karen Joy Bacudo • 4 min read • Last week
UK SMEs miss GBP £54 billion as finance confidence dips
Productivity

UK SMEs miss GBP £54 billion as finance confidence dips

Confusion and mistrust are leaving thousands of SMEs unable to fund expansion, with Portman estimating a GBP £54 billion hit to revenue.

By Karen Joy Bacudo • 4 min read • Last week
UK firms face AI value gap as client pressure mounts
Software-as-a-Service

UK firms face AI value gap as client pressure mounts

Britain's legal and accounting firms risk losing business as clients demand AI-led quality gains that few providers are delivering.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Global Stories

Market research stories

Ricoh named Leader in IDC laser printer assessment
Fleet Management

Ricoh named Leader in IDC laser printer assessment

The recognition may strengthen Ricoh's pitch to print buyers weighing reliability, energy use and support as they replace or expand fleets.

By Joseph Gabriel Lagonsin • 3 min read • Yesterday
CFOs lack data trust, stalling AI adoption in finance
Customer Relationship Management

CFOs lack data trust, stalling AI adoption in finance

Most finance chiefs still lack a clear AI plan as poor data quality and governance delay automation across North American finance teams.

By Karen Joy Bacudo • 6 min read • 3 days ago
SMEs push notebook prices 26% above retail across Europe
Data Protection

SMEs push notebook prices 26% above retail across Europe

Retailers risk missing a lucrative SME market, as business buyers pay far more for notebooks than households and demand pricier, work-ready devices.

By Joseph Gabriel Lagonsin • 3 min read • 3 days ago
Workplace safety market set to hit USD $42.96 billion
Robotics

Workplace safety market set to hit USD $42.96 billion

Employers are boosting spending on digital tools and training as safety moves from compliance to a driver of productivity and retention.

By Sean Mitchell • 4 min read • 3 days ago
Theorem study: friction between pre-sales and executed media ads
Software-as-a-Service

Theorem study: friction between pre-sales and executed media ads

Theorem's new survey finds friction remains the biggest barrier in enterprise pre-sales, despite widespread automation adoption.

By Jake MacAndrew • 4 min read • Last week
Equals signs long-term CNN International media deal
Fintech

Equals signs long-term CNN International media deal

The campaign is meant to lift Equals' profile among finance executives as it reports double-digit growth and GBP £58 billion in transaction volume.

By Sofiah Nichole Salivio • 4 min read • Last week

Stories from Other Regions

Market research stories

Australian firms boost AI spend without tracking returns
Digital Transformation

Australian firms boost AI spend without tracking returns

Many firms are ramping up AI budgets while still lacking the metrics and governance to prove the technology is paying off.

By Mark Tarre • 4 min read • Yesterday
One in four Australians feel jobs are safe, ADP says
Artificial Intelligence

One in four Australians feel jobs are safe, ADP says

Job insecurity is weighing on younger Australian workers, with just 18% of 18- to 26-year-olds saying their roles are safe from elimination.

By Sean Mitchell • 4 min read • Yesterday
FedEx & UPS expand AI in logistics as demand grows
Robotics

FedEx & UPS expand AI in logistics as demand grows

Rising eCommerce and outsourcing demand are pushing logistics firms to use AI to improve routing, visibility and warehouse efficiency.

By Sean Mitchell • 4 min read • 2 days ago
NIIT Learning named to Training Industry AI top 20
eLearning

NIIT Learning named to Training Industry AI top 20

The ranking could help NIIT Learning win attention from corporate buyers as demand grows for AI tools that speed training content creation.

By Joseph Gabriel Lagonsin • 4 min read • 2 days ago
Flute study says bad payments drive small business losses
Fintech

Flute study says bad payments drive small business losses

A poor checkout can cost local merchants repeat trade, with 55% of consumers saying one bad payment experience would stop or deter them returning.

By Karen Joy Bacudo • 3 min read • Last week
US adults question whether business emails are real
Software-as-a-Service

US adults question whether business emails are real

A growing share of US adults doubt business emails as AI makes polished messages easier to fake, a survey found.

By Mark Tarre • 4 min read • Last week
Left Field Labs launches tool to track AI brand views
Customer Experience

Left Field Labs launches tool to track AI brand views

Brands may be judged by AI assistants before customers ever reach them, as the new tool spotlights mismatches between messaging and model replies.

By Joseph Gabriel Lagonsin • 4 min read • Last week