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UK shoppers frustrated by AI retail personalisation
Digital Transformation

UK shoppers frustrated by AI retail personalisation

Frustration is rising as nearly half of UK shoppers report poor AI recommendations, while most retailers say eCommerce upgrades have slipped.

By Karen Joy Bacudo • 4 min read • 4 days ago

Global Stories

Marketing stories

Infosys, ANA & LIONS launch CMO AI Hub for members
Digital Transformation

Infosys, ANA & LIONS launch CMO AI Hub for members

Chief marketers now have a members-only AI tool that turns peer research and case studies into quick guidance as marketing teams face pressure to adapt.

By Mark Tarre • 4 min read • 2 days ago
Why geocoding technology has become a cross-industry growth driver
Digital Transformation

Why geocoding technology has become a cross-industry growth driver

Accurate address data is now helping firms cut delivery errors, price risk and target customers more precisely across multiple sectors.

By Bobby Joseph • 5 min read • 3 days ago
McKinsey says AI could transform marketing but firms lag
Digital Transformation

McKinsey says AI could transform marketing but firms lag

Despite heavy use of AI tools, fewer than 10% of firms have scaled them across marketing, leaving billions in potential gains unrealised.

By Regine Laguilles • 5 min read • 3 days ago
Meta launches AI tools for advertisers & businesses
Customer Experience

Meta launches AI tools for advertisers & businesses

Marketers could save time and reach more customers as Meta expands AI across ad creation, creator discovery and WhatsApp sales chats.

By Regine Laguilles • 4 min read • 3 days ago
Your marketing problem isn't data overload, it's inaction
Digital Transformation

Your marketing problem isn't data overload, it's inaction

Most marketers still miss growth because insights rarely turn into timely action, leaving customer decisions slow and fragmented.

By Bridget Perry • 6 min read • 3 days ago
Contentful launches Palmata for AI brand monitoring
Software-as-a-Service

Contentful launches Palmata for AI brand monitoring

Marketers are getting a new tool as AI answer engines increasingly shape which brands customers see, compare and shortlist first.

By Joseph Gabriel Lagonsin • 5 min read • 3 days ago
Cloudinary launches image to video tool for brands
Software-as-a-Service

Cloudinary launches image to video tool for brands

Brands using large image libraries could cut video production costs as Cloudinary folds generation, moderation and editing into one workflow.

By Sofiah Nichole Salivio • 3 min read • 4 days ago
NTT DATA launches AI agent for consumer goods planning
Data Protection

NTT DATA launches AI agent for consumer goods planning

Product teams may get concepts to review in minutes rather than months as the new service aims to speed early decisions on brand fit and compliance.

By Sofiah Nichole Salivio • 4 min read • 4 days ago
Search after SEO: Anna Harrison on staying visible in the AI era
Generative AI

Search after SEO: Anna Harrison on staying visible in the AI era

Businesses risk fading from AI answers unless they build structured pages, schema and discovery files that crawlers can easily read.

By Dr Anna Harrison • 7 min read • 5 days ago
Call of Duty & Battlefield fans show critical loyalty
Gaming

Call of Duty & Battlefield fans show critical loyalty

Criticism can signal deep attachment in gaming forums, where researchers found Call of Duty and Battlefield fans defend brands while airing flaws.

By Sofiah Nichole Salivio • 4 min read • Last week

Stories from Other Regions

Marketing stories

The CFO as Chief Attention Officer: Why finance is quietly taking control of AI, media, and growth narratives
Customer Experience

The CFO as Chief Attention Officer: Why finance is quietly taking control of AI, media, and growth narratives

As AI spend surges, finance is being asked to prove which bets earn attention, revenue and growth, not just efficiency.

By Kavitha Ramaswamy • 7 min read • Yesterday
Australian brands urged to rethink loyalty schemes
Customer Relationship Management

Australian brands urged to rethink loyalty schemes

Strained household budgets and rising use of AI search are forcing brands to offer clearer value if they want Australians to stay loyal.

By Karen Joy Bacudo • 4 min read • 2 days ago
AI tools reshape US consumer loyalty, Amperity says
Data Protection

AI tools reshape US consumer loyalty, Amperity says

As AI recommendations shape shopping, 63% of US consumers say they would switch brands for a better offer, Amperity found.

By Sean Mitchell • 3 min read • 3 days ago
Adobe expands AI partnerships with agencies & Microsoft
Digital Transformation

Adobe expands AI partnerships with agencies & Microsoft

The deal puts Adobe's customer experience tools inside Microsoft 365 Copilot and Claude Enterprise, reaching marketers in their daily workflows.

By Sean Mitchell • 4 min read • 4 days ago
Before you hit send: The growing role of email verification in compliance
Data Protection

Before you hit send: The growing role of email verification in compliance

Cleaner lists can cut bounces, protect sender reputation and help marketers meet GDPR and CAN-SPAM obligations before campaigns go out.

By Edmund Ng • 6 min read • 5 days ago
V47, COL Group partner to expand microdrama in Asia
Digital Entertainment

V47, COL Group partner to expand microdrama in Asia

Brand-funded short-form dramas are set to reach six South East Asian markets as the partners target mobile viewers and marketers.

By Sofiah Nichole Salivio • 4 min read • Last week