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ΑΙ FOMO is changing the game for digital marketing professionals
Data Analytics

ΑΙ FOMO is changing the game for digital marketing professionals

Burnout is rising as marketers race to master AI, while more than 70% of teams now work beyond sustainable capacity.

By Search Magic • 4 min read • Last week

Global Stories

Marketing stories

Google adds AI tools to Asset Studio for advertisers
Personalisation

Google adds AI tools to Asset Studio for advertisers

Advertisers will be able to create, edit and test campaigns faster as Google rolls out generative AI inside Asset Studio this summer.

By Sean Mitchell • 3 min read • Last week
Amplified launches AttentionAI to predict ad attention
Marketing

Amplified launches AttentionAI to predict ad attention

Advertisers could cut wasted spend as the new tool predicts attention before budgets are committed, using data from 2 million people.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Canva launches Gemini Connected App for AI design workflows
Generative AI

Canva launches Gemini Connected App for AI design workflows

Users can now turn Gemini prompts into editable Canva graphics, with brand assets and layered image edits built into the workflow.

By Sean Mitchell • 3 min read • Last week
Attentive launches AI tools for RCS message rollout
Customer Experience

Attentive launches AI tools for RCS message rollout

Brands risk losing mobile messages in cluttered inboxes as Attentive adds tools to steer RCS or SMS delivery and preserve thread visibility.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Koddi partners Wolt Ads on German programmatic launch
Software-as-a-Service

Koddi partners Wolt Ads on German programmatic launch

Brands and agencies in Germany can now buy Wolt's app-based commerce ads programmatically, as Koddi expands beyond travel into retail media.

By Sofiah Nichole Salivio • 4 min read • Last week
Google unveils AI ad & commerce tools across Search
Personalisation

Google unveils AI ad & commerce tools across Search

Marketers will get more AI help as Google adds new Search ad formats, checkout links and a Gemini adviser across its ad tools.

By Joseph Gabriel Lagonsin • 4 min read • Last week
Optimizely says AI agent use jumps 42% as adoption grows
Digital Transformation

Optimizely says AI agent use jumps 42% as adoption grows

Marketing teams are increasingly using AI to automate routine campaign work, with Optimizely saying customer-built agents now dominate activity on Opal.

By Sofiah Nichole Salivio • 4 min read • Last week
Sprinklr social index shows brands lacking relevance
Customer Experience

Sprinklr social index shows brands lacking relevance

Most brands are posting widely on social media but failing to turn activity into engagement, according to Sprinklr's new index.

By Mark Tarre • 4 min read • Last week
Google overhauls Search with new AI-powered interface
Data Protection

Google overhauls Search with new AI-powered interface

Search is becoming more task-focused as Google rolls out AI tools that can track topics, book services and use personal data.

By Mark Tarre • 4 min read • Last week
Akamai launches AI brand presence tool for websites
Edge Computing

Akamai launches AI brand presence tool for websites

Brands risk disappearing from AI search results as Akamai rolls out a tool that reshapes website content for machine readers and tracks visits.

By Sofiah Nichole Salivio • 4 min read • Last week
PriceMachine launches UK price comparison platform
eCommerce

PriceMachine launches UK price comparison platform

Shoppers in Britain now have another route to cheaper goods as a German price comparison group enters a crowded UK eCommerce market.

By Mark Tarre • 3 min read • Last week
IAS expands Meta content block lists to Threads feed
Artificial Intelligence

IAS expands Meta content block lists to Threads feed

Advertisers on Threads can now tighten ad placement controls as IAS extends its Meta content block list tool to the feed.

By Sean Mitchell • 3 min read • Last week
TubeScience appoints Bielski to lead European push
eCommerce

TubeScience appoints Bielski to lead European push

Pressure is mounting on agencies to prove social video spend drives sales as TubeScience enters the UK and Europe with a new leader.

By Sofiah Nichole Salivio • 3 min read • Last week

Stories from Other Regions

Marketing stories

Is Google dead? How AI is rewriting the rules of search, and what it means for NZ businesses
Generative AI

Is Google dead? How AI is rewriting the rules of search, and what it means for NZ businesses

New Zealand businesses risk losing search traffic as AI summaries and chat tools increasingly answer customer queries without a click.

By Dominic Vivarini • 6 min read • Last week
Square AI launched in Australia for small businesses
Data Analytics

Square AI launched in Australia for small businesses

Small firms could save hours on admin as the free assistant turns sales data into plain-language answers inside Square's platform.

By Mark Tarre • 4 min read • Last week
PPDS names Nicole Rutherford as Event Marketing Specialist
Marketing

PPDS names Nicole Rutherford as Event Marketing Specialist

The hire bolsters PPDS's North America team as it steps up trade show and partner marketing support for Philips Professional Displays.

By Sofiah Nichole Salivio • 3 min read • Last week