Marketing Automation stories - Page 13
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Stitch boosts Sanderson's Omokoroa Country Club with huge ROI
Mon, 20th May 2024
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marketing automation
Stitch's masterful media campaign for Sanderson Group's Omokoroa Country Club in Auckland reached 3.73 million Kiwis, generating thousands of inquiries and millions in sales.
Brands struggling with first-party data strategies
Thu, 4th Apr 2024
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marketing automation
A new study reveals major shortcomings in brands' first-party data strategies, limiting customer experience personalisation amid evolving privacy norms.
Decline in email click-through rates blamed on automation
Wed, 27th Mar 2024
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marketing automation
Email click-through rates have dropped since 2022 due to over-reliance on marketing automation and insufficient data-driven strategies.
Mark Appel joins Sendcloud as Chief Marketing Officer
Thu, 14th Mar 2024
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marketing automation
Sendcloud, Europe's leading shipping platform, appoints top Dutch marketer Mark Appel as CMO to aid in navigating global shipping challenges amid a competitive eCommerce environment.
IWD 2024: The lessons I’ve learned from a life on the move
Fri, 8th Mar 2024
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marketing automation
Mexican-born tech exec Brenda Lazcano shares her journey from Mexico to Australia, valuing diversity and promoting inclusion in the tech industry.
Enhancing eCommerce customer loyalty: The power of personalised journeys and automation
Wed, 14th Feb 2024
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marketing automation
Harnessing the power of personalised customer journeys and marketing automation, eCommerce ventures focus on customer retention and growth, with platforms like Oncord leading the charge.
Video: 10 Minute IT Jams - An update from Pixis with Hari Valiyath
Fri, 17th Nov 2023
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marketing automation
Hari Valiyath, who is the Co-Founder and Chief Business Officer at Pixis, joins us today to tell us more about Pixis and some of his thoughts on AI.
Low-code AI: Where speed meets simplicity in performance marketing
Tue, 7th Nov 2023
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marketing automation
With AI taking centre stage right at the onset of this new decade, it is one of the critical areas in marketing that has benefited marketers the most.
n3 Hub unveils CDP Orchestrator for personalised marketing automation
Wed, 1st Nov 2023
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marketing automation
n3 Hub has launched its CDP Orchestrator, a personalised marketing automation tool designed to offer real-time audience engagement.
Kiwi Agri business chooses SugarCRM for sales automation transformation
Wed, 18th Oct 2023
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marketing automation
Catalyst Performance Agronomy leverages SugarCRM's advanced sales automation software, Sugar Sell Premier, for boosted business operations.
Startup marketing on a budget: Strategic blueprint for success
Thu, 5th Oct 2023
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marketing automation
Marketing for early-stage startups with tight budgets is undoubtedly challenging, but, approached strategically, it's far from insurmountable.
Video: 10 Minute IT Jams - An update from Eagle Eye
Mon, 25th Sep 2023
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marketing automation
Eagle Eye's Miles Toolin discusses the company's AI-driven loyalty and promotions platform and its plans for the APAC market. #TechDay #marketing.
Pluralsight appoints Matthew Collier as Chief Customer Officer
Thu, 8th Jun 2023
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marketing automation
Matthew Collier has been appointed as Chief Customer Officer at Pluralsight to lead the company's customer experience and success journey.
Video: 10 Minute IT Jams - An update from n3 Hub
Mon, 13th Mar 2023
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marketing automation
Damian Williams, CTO at n3 Hub, joins us today to tell us more about the company and some of the issues its customers should know about.
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Cloud specialist Lacework appoints new CMO & CFO
Fri, 18th Nov 2022
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marketing automation
Cloud-native application protection platform Lacework hires Meagen Eisenberg as CMO and Andrew Casey as CFO, both with extensive industry experience.
Adobe rolls out new automation and collaboration features
Tue, 18th Oct 2022
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marketing automation
Adobe introduces new automation and collaboration features across its Creative Cloud to help SMBs modernise workflows and boost creativity.
Marketplacer recognised in Gartner Hype Cycle for eCommerce
Mon, 12th Sep 2022
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marketing automation
Marketplacer has been recognised in the Gartner Hype Cycle for Digital Commerce 2022 as a sample vendor in the enterprise marketplaces category.
Video: 10 Minute IT Jams — Who is Sitecore?
Tue, 16th Nov 2021
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marketing automation
Sitecore is a digital experience management company that provides web content management, and multichannel marketing automation software.
Video: 10 Minute IT Jams - Who is dotdigital?
Wed, 6th Oct 2021
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marketing automation
dotdigital is a marketing technology company, specialising in marketing automation, email and customer engagement services.
Oracle Fusion Marketing uses AI to bypass the lead and conversion process
Thu, 23rd Sep 2021
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marketing automation
Oracle launches Fusion Marketing, an AI-powered solution that automates lead qualification and conversion process.