Marketing Automation stories - Page 3
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Amperity unveils AI agent to build live customer journeys
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marketing automation
Amperity has debuted an AI Customer Data Agent that turns natural-language prompts into live segments and customer journeys for marketers.
Eagle Eye unveils AI tool for real-time retail offers
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marketing automation
Eagle Eye has launched an AI-powered Personalised Promotions tool to deliver real-time, individual retail offers at massive scale.
Klaviyo predicts AI voice shopping & smart returns
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marketing automation
Klaviyo forecasts 2026 surge in AI voice shopping, automated returns and connected-device purchases reshaping how consumers buy.
Salesforce adds shared-context AI tools for retailers
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marketing automation
Salesforce launches Agentforce 360 retail tools to unify AI across marketing, eCommerce and service, promising smoother shopper journeys.
AI drives rise of solo ‘Founder + AI’ UK businesses
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marketing automation
AI is fuelling a boom in solo UK “Founder + AI” ventures as entrepreneurs favour lean, automated operations over hiring staff.
Talkdesk unveils new AI tools for retail & consumer goods
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marketing automation
Talkdesk unveils Commerce Orchestration and Consumer Goods Experience Cloud to coordinate AI-driven retail journeys end to end.
Klaviyo boosts EMEA growth, names Europe-based Co-CEO
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marketing automation
Klaviyo posts 48% EMEA revenue surge, names Europe-based Co-CEO Chano Fernández to spearhead international and AI-driven retail push.
AI-driven loyalty programs open $2 trillion opportunity in Southeast Asia
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marketing automation
AI-powered loyalty schemes promise a USD $2 trillion revenue windfall in Southeast Asia as retailers race to master personalisation.
BGF invests GBP £16.6m in Workbooks to fund US growth
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marketing automation
BGF invests GBP £16.6m in Workbooks to accelerate US expansion and deepen development of its integrated mid-market SaaS platform.
B2B data cleansing: Improving business data quality
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marketing automation
Clean B2B data boosts marketing, sales and compliance; profiling, validating and standardising records cuts waste and sharpens decisions.
Brands shift to centralised platforms as channels grow
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marketing automation
Brands are ditching fragmented martech stacks for centralised platforms as AI, richer messaging and costs expose the limits of siloed channels.
Quiet quitting exposes the fragility of customer loyalty
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marketing automation
Customers profess loyalty but quietly walk away over price, experience or ethics, exposing how fragile many brand relationships have become.
Nottingham Malaysia launches AI agent for student recruitment
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marketing automation
University of Nottingham Malaysia debuts NOVA AI assistant to give round-the-clock course and admissions guidance to global applicants.
Kentico’s Xperience platform gains top analyst praise
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marketing automation
Kentico’s Xperience platform lands G2 Leader status and top reviews after a year of feature gains and over 100 new digital projects.
Freshworks hires Kady Srinivasan as AI era marketing chief
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marketing automation
Freshworks names AI-focused marketer Kady Srinivasan as CMO to sharpen its global brand and go-to-market engine in crowded SaaS markets.
Marketers spend $824m on generative AI apps as installs rise
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marketing automation
Marketers channel USD $824m into generative AI apps as installs surge and UK user acquisition spend almost doubles, AppsFlyer reports.
8x8 buys Maven Lab to boost APAC CPaaS & messaging
Last month
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marketing automation
8x8 buys Singapore-based Maven Lab to scale APAC CPaaS, folding Moobidesk into its CX platform for richer, multi-channel messaging.
Semify buys Dragon Metrics to boost global AI SEO reach
Last month
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marketing automation
US-based Semify has bought Hong Kong’s Dragon Metrics to expand its global AI-led SEO and reporting services across non-Google markets.
Why data trust is the missing link in digital transformation
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marketing automation
Digital transformation falters not for lack of tech, but because untrusted data quietly undermines scale, speed and customer experience.
The email you almost sent: Why skipping verification costs you customers
Tue, 30th Dec 2025
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marketing automation
Skipping email verification can throttle your campaigns, wreck deliverability, and quietly bleed customers from every send you make.