Marketing strategy stories - Page 6

The Marketing Centre has expanded its UK network by appointing three senior fractional CMOs to boost growth and align marketing with sales.

Despite heavy investment in AI, marketers face challenges delivering results, with US teams favouring fast trials while Europeans prioritise compliance and data skills.

Qualcomm is enhancing its marketing by using Adobe's AI tools, including GenStudio and Firefly, to speed up content creation and personalise campaigns worldwide.

ELMO Software has appointed Mei Ching Koon as Chief Marketing Officer to boost growth and strengthen its HR tech presence in Australia and New Zealand.

LinkedIn now leads B2B ad spend with 39%, delivering a 113% return on investment, outperforming Google and Meta in cost efficiency and sales impact.

A study reveals 92% of UK CMOs would have chosen different careers, overwhelmed by mounting technology demands in modern marketing roles.

Despite heavy investment in business intelligence, nearly two-thirds of senior marketers still rely on intuition for key decisions, says Qualtrics research.

CMO roles in Fortune 500 firms have fallen from 63% to 58%, with B2B companies leading a decline in marketing leadership amid economic uncertainty.

UK SMEs are pivoting from email to LinkedIn as their top B2B lead source, favouring personalised engagement and integrated digital campaigns over traditional outreach.

SUSE appoints Margaret Dawson as Chief Marketing Officer to spearhead global marketing and drive growth in enterprise open source software.

Quadient appoints Nina Tatsiy as Chief Information Officer to lead global digital transformation and enhance IT strategy for international growth.

Gain Theory's report reveals data-driven creativity can boost ad sales impact by up to 30%, unlocking millions in revenue through AI and analytics.

Two-thirds of UK consumers cut impulse buys amid cost-of-living strains, favouring smaller retailers and embracing minimalist spending habits.

Enero Group posted a 2% rise in FY25 EBITDA, boosted by award-winning agencies Hotwire, BMF, ROI·DNA and Orchard driving steady growth and margins.

UiPath has named Michael Atalla as Chief Marketing Officer to lead global marketing and boost adoption of AI-driven automation in business processes.

A study reveals most UK SMEs lack formal marketing plans, with only 31.4% having a strategy, risking loss of focus on core marketing fundamentals.

The UK consumer electronics market is set to reach GBP £25.4bn in 2025, driven by AI devices, smartphones and rising demand for new gadgets despite a slight brand dip.

QuSecure appoints Jennifer Leggio as SVP of Marketing amid surging demand for its quantum-safe cybersecurity solutions globally.

Chris Tredwell has been appointed COO at Aqilla, driving AI integration in its cloud accounting software and targeting 20% annual growth.

Epicor appoints Kerrie Jordan as Chief Marketing Officer to lead global marketing and accelerate growth in manufacturing and supply chain sectors.