Marketing stories - Page 5

monday.com opens workspace doors to external AI agents

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crm

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devops

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hcm

monday.com now lets external AI agents sign up, verify and work natively inside its platform, collaborating alongside human users.

AI ambition outpaces readiness for smaller businesses

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data protection

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manufacturing

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data analytics

SMBs are bullish on AI but a new ECI report finds poor data, scarce skills and unclear use cases are stalling real-world results.

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IBM warns AI & quantum threats will reshape cybercrime

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malware

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data protection

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ransomware

IBM warns shadow AI, deepfakes and quantum threats will reshape cyber risk by 2026, as autonomous agents speed breaches and ransomware.

Ai enterprise control room dashboards customer journey revenue scale

Auxia hits 100bn AI decisions as enterprises scale up

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saas

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devops

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data analytics

Auxia passes 100bn AI 'revenue decisions' as enterprises shift from genAI trials to agent-based systems that drive measurable top-line gains.

Food & drink brands double down on influencers for 2026

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martech

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partner programmes

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cdp

European food and drink brands will boost influencer spend and creator rosters in 2026, shifting from test campaigns to long-term strategy.

3d smartphone tiktok dashboard cross channel ad analytics growth

Perion debuts Outmax AI agent to optimise TikTok ads

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martech

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ai

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marketing

Perion launches Outmax AI agent for TikTok, promising brands up to 25% better ad performance via its cross-channel optimisation engine.

Night high school football stadium fans data path to retail

Sparkfly & PlayOn link school sports to retail data

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data protection

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martech

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commerce systems

Sparkfly and PlayOn team up to tie retail offers and attribution to millions of US high school sports fans across ticketing and streaming.

AI startup Mega raises USD $11.5m to rival ad agencies

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saas

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data analytics

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martech

AI startup Mega raises USD $11.5m to expand its automated marketing platform, pitching a software alternative to traditional ad agencies.

Uk social media influencers forex scandal pounds gavel illustration

Seven influencers sentenced over illegal FX promos

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risk & compliance

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marketing

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instagram

Seven influencers with 4.5m Instagram followers were sentenced for pushing an illegal FX scheme in a case the FCA says should warn others.

Smartphone travel booking social creator content personalized ui

Taboola predicts five trends reshaping travel marketing

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data protection

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cx

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martech

Taboola forecasts 2026 travel marketing will hinge on personalisation, mobile-first booking, creator content, social search and first-party data.

Cozy uk living room digital detox reading by window cityscape

Global Day of Unplugging pushes brands to cut noise

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data protection

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cx

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martech

Global Day of Unplugging puts pressure on brands to dial down digital noise and build more trusted, human and community-led connections.

Five red flags that suggest your AI content is actually hurting your rankings

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data analytics

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martech

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genai

Unedited AI content could soon tank your Google rankings; here are five warning signs your pages are hurting rather than helping.

Ai assistant helping uk online shopper with secure mobile shopping

UK shoppers warm to AI agents but trust concerns grow

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data protection

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cx

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martech

UK shoppers are embracing AI shopping agents for better deals and ease, but rising data privacy fears risk slowing wider adoption.

Giving trust to gain impact: What I've learned as a woman in tech

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dr

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e-learning

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hybrid & remote work

A tech leader reflects on how trust, mentorship and flexible work can unlock women's voices, reshape teams and build more inclusive products.

Uk online fashion shopper confused by winter coats in summer sun

UK fashion sites slow to match early summer searches

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cx

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martech

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partner programmes

UK fashion retailers risk missing early summer spend as sites push winter lines even as Google searches for warm-weather looks surge.

Pan Macmillan launches AI Academy to upskill staff

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data analytics

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digital transformation

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physical security

Pan Macmillan has launched an internal AI Academy with Multiverse, training 20 staff in responsible AI to boost efficiency and reader reach.

Balancing the scales: Women's authority and risk-taking still judged differently in marketing and tech

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marketing

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it industry

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branding

Women in marketing and tech still see their authority doubted and risk-taking questioned, while male confidence is too often overvalued.

Google AI more negative than ChatGPT for brand reputation

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cx

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martech

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risk & compliance

AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.

Invisible labour in a digital world

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partner programmes

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hybrid & remote work

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marketing

As digital marketing leans on empathy and nuance, women shoulder unseen emotional labour that powers brands but rarely gets its due.

Style, substance, and strategy: Drawing similarities between pageantry and PR

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partner programmes

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clean technologies

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marketing

From runway to boardroom, Australia's pageant stage doubles as a high-stakes PR lab for purpose-driven personal branding in 2026.