Perplexity stories - Page 2

AI-driven referrals to US retail, travel, and banking sites have surged over tenfold since July 2024, reshaping online shopping and boosting engagement.

Riskified and HUMAN Security partner to help merchants manage rising risks and opportunities from AI-driven eCommerce shopping agents.

Enterprise use of generative AI platforms has surged 50%, with shadow AI posing rising data security risks as unsanctioned apps operate beyond IT control.

A quarter of files and 4.37% of prompts shared with GenAI tools contained sensitive data, raising security risks as employees use more AI applications.

Optimizely launches new CMS features to boost AI search visibility, helping businesses adapt content for the rise of generative engine optimisation and AI-driven search.

Fire on the Hill launches GEO service to help brands shape and track their presence in AI-generated search results, boosting visibility and trust.

UK retail websites have seen a 1200% rise in traffic from generative AI assistants, as shoppers increasingly trust GenAI for product research and buying decisions.

Tracer AI launches Tracer Protect for ChatGPT, an AI tool to monitor and combat brand fraud and scams exploiting ChatGPT chatbot responses.

Skymel unveils ARIA, an AI assistant uniting ChatGPT, Claude, Gemini and Perplexity into one seamless platform for unified, accurate user answers.

Cequence Security updates its UAP platform to secure agentic AI interactions, preventing unauthorised data access and enhancing control over AI-driven APIs.

Employees use an average of 254 AI apps at work, with 7% trying China-based platforms, raising serious data security concerns, Harmonic Security finds.

NVIDIA has unveiled Dynamo, an open-source tool aimed at enhancing AI reasoning model efficiency, optimising GPU resources and reducing operational costs.

Marketing agencies in Asia are finding a competitive advantage in hiring GTM Engineers skilled in AI, transforming client outreach through hyper-personalised strategies.

A study by Harmonic Security reveals that 8.5% of prompts in generative AI tools could expose sensitive data, raising serious security concerns.

Otterly.AI has unveiled its AI search monitoring platform, attracting over 1,000 users and aiming to help brands navigate the challenges posed by generative AI search.

Brandon Friesen, CEO of Just Global, forecasts a dramatic shift in B2B marketing by 2025, with AI integration and unified strategies at the forefront.

LiveRamp has unveiled new AI capabilities via partnerships with Perplexity and Chalice, aimed at enhancing marketing effectiveness and consumer engagement.

Employees' widespread use of GenAI apps poses privacy risks as 30.8% of these tools train on customer data, a new study by Harmonic Security reveals.

Checkmarx has unveiled a malicious Python package on PyPi targeting macOS developers, designed to steal Google Cloud Platform credentials from users.

Andrew Gunnis, Co-Founder of GPTStrategic, explains the significance of AI Appreciation Day, highlighting both the opportunities and obstacles in AI development.